Jennifer Coolidge, who starred as ‘Stifler’s Mom’ in the cult comedy series American Pie, launches a NOW TV pop-up pie shop experience in London’s Soho to celebrate the iconic film’s 20 th anniversary.

The shop is open today for one day only – Tuesday 30th July – and is giving film buffs, nostalgia seekers and 90s fanatics the chance to throw it back to 1999 and relive the scene you might not want to watch with your parents – as every ‘warm apple pie’ served comes ready-made with a cheeky hole in the middle. Pies are free and come with a free NOW TV Sky Cinema Pass.

Jennifer Coolidge said: “It’s such an honour to have been invited here for such a celebratory moment for the film – 20 years on and I know Stifler’s Mom would have loved to have been a part of that classic film moment. Now I’m here, I get to give the fans exactly what they want – a piece of delicious apple pie at NOW TV’s pop-up.”

To add to the celebrations, new customers can get a NOW TV Sky Cinema Pass for just £4.99 – the same price you would have paid for a cinema ticket in 1999. Available from Tuesday 30th July to Sunday 4^thAugust 2019 via the NOW TV American Pie website: www.nowtv.com/pies.

WHERE: 48 Poland Street, Soho, London, W1F 7ND (Nearest Tube: Oxford Circus)

WHEN: 12pm – 6pm Tuesday 30th July 2019

COST: FREE

EVENT WEBSITE: www.nowtv.com/pies