What Londoners Are Downloading in 2025: The Hottest Mobile Apps This Year

The UK’s download charts in 2025 show a striking realignment of digital habits. In the second quarter, ChatGPT became the most downloaded app in the country and by extension the capital, reflecting how generative AI assistants have moved into the mainstream. Temu ranked second, evidence of discount shopping’s continuing pull. Other positions in the top ten included GOV. UK ID Check, Ticketmaster, Shein, Vinted, Threads, Monzo, TikTok, and CapCut. The list combines retail, finance, creative tools, and government services, indicating that British users now treat their phones as both utility hubs and entertainment gateways.
Among the mix of the UK’s and London’s top downloads are casino apps, promoted based on offering new titles, secure payment options, and ease of use, all fully compatible with mobile phones, including iPhone and Android. The sector produced £1.45 billion in online gambling revenue in the first quarter of 2025, with mobile platforms accounting for more than half of all online activity in Britain. Yet in the download chart, their role is outweighed by finance, retail, and primarily artificial intelligence, which is now setting the pace for overall growth
In the first half of 2025, GenAI apps doubled their revenue to $1.7 billion and reached 7.5 billion downloads, placing ChatGPT and other AI tools firmly in the UK’s top rankings. The inclusion of CapCut among the most installed apps in Britain shows how content creation now aligns with the same demand that lifts conversational AI. What was once a niche category has become a measurable feature of daily phone use.
Consumer demand that pushed AI tools into the mainstream is equally clear in retail, with Shein and Temu ramping up advertising; Shein’s installs rose 25% in April while Temu more than doubled, and both companies increased their UK ad spend compared with a year earlier – Shein by 100% and Temu by 20%. This is reflected in the charts, where Temu consistently holds a top position. Vinted has also secured a strong foothold with its second-hand marketplace, supported by steady financial results and a broad user base across the UK. Together, these platforms highlight how price-conscious shopping continues to influence digital adoption.
Government apps show a clear rise in use with the GOV. UK ID Check – part of the One Login programme – reached 8.8 million downloads earlier in its rollout and has since climbed into the national top ten. The initiative is designed to provide a single secure entry point for all government digital services. Its inclusion in national download rankings reflects both the scale of public uptake and the wider move toward digital identity as a prerequisite for accessing official services in the UK.
Health data confirm a similar pattern of habitual use. The NHS App reported 12,196,687 monthly unique users in July 2025, who logged in more than 56 million times during that month. These figures demonstrate that health management through mobile platforms is not occasional but integrated into daily routines. Repeat logins highlight functions such as appointment booking, test result checks, and prescription orders, showing how healthcare now drives one of the highest sustained engagement rates among British apps.
In money management, Monzo, a UK-based digital bank known for app-only accounts and rapid growth among younger customers, ended its 2025 financial year with more than 12.2 million customers and passed 13 million in August, a scale that kept its app among the most downloaded in Britain. Revolut, which had already exceeded ten million UK customers in late 2024, now reports over 11 million. Together, their growth shows how digital-first banks have moved from niche challengers to fixtures in personal finance.
In London, transport apps show the same reliance on phones, with TfL Go, the official journey planner for Transport for London, surpassing seven million downloads at the start of 2025 and passing nine million by mid-year, with 1.2 million monthly customers in March alone. Among the top navigation apps in the UK, Waze showed steady growth, with weekly downloads peaking at about 70,000 by late June and active users rising from 3.7 to 4.3 million during the quarter. Google Maps and what3words remain widely used as well, demonstrating that mobility is one of the most consistent drivers of downloads. Their presence on the charts reflects both the size of London’s commuter population and the reliance on real-time data for planning routes through a dense urban network.
Taken together, the charts highlight four distinct forces defining mobile adoption in London and across the UK in 2025. Generative AI has moved into everyday use, discount shopping continues to drive mass downloads, government and health services are digitising essential tasks, and transport apps remain indispensable for city living. The diversity of these categories shows how the country’s mobile download rankings now serve as a direct reflection of the priorities and routines of daily life.
