The UK’s largest optical show, 100% Optical, has opened for a three-day packed event at ExCeL London.

Now in its seventh year and with over 9,000 visitors expected, there will be so much to see and do at the show, from exciting new product releases, exclusive show offers, competitions, 20-20 catwalk shows, a selection of debates and some intriguing new visual features.

Nathan Garnett, Event Director, comments: “100% Optical will be bigger and better than ever before, with thousands of visitors from the UK and overseas. We want all attendees to walk out of the show more positive and knowledgeable than when they arrived, whether that’s by making the most of our world-class education programme, created in partnership with the AOP, testing out a new piece of equipment or discovering an exciting piece of eyewear.

“With 2020 considered a landmark year for the industry, it is the perfect time for us to introduce an improved Future Practice Hub with tailored CET content focusing on contemporary subjects like artificial intelligence, clinical management and the future of imaging.”

Also new for 2020 is the launch of The Love Eyewear Awards, designed to champion and promote eyewear amongst independent and major designers, manufacturers and retailers.

With exhibitor floor space completely sold out, visitors will benefit from more supplier choice than ever before and thousands of products colourfully displayed. Predictions of future success stories in independent eyewear can be found at the ‘ones to watch’ area, with the ‘Forgotten Eyewear Museum’ proudly displaying a glimpse into the past with examples of the finest eyewear made in the last 75 years. Those seeking a point of difference or wow factor for their practice must not miss the ‘Studio’ suppliers at the show.

There’s still time to register for 100% Optical for free via: www.100percentoptical.com to skip the queues, alternatively you can register onsite.

Follow 100% Optical on social media: @100optical #100optical