Super premium drinks brand 1664 Blanc is excited to be partnering with model and fashion trailblazer Jordan Hames for an incredible conversation about his inspiring journey in the industry, hosted by culture journalist and presenter Kemi Alemoru (BBC, Dazed, Vogue). A one-off exclusive event and a continuation of 1664 Blanc’s ‘Explorations in Blue’ series, launched earlier this year at London Fashion Week (Blanc is Principal Partner).

Promising interesting conversation for style, fashion and culture enthusiasts, along with an opportunity to enjoy 1664 Blanc or 1664 Biere, the takeover comes just ahead of the brand’s London’s September Fashion Week activations, with more to be announced soon.

Over recent years, Jordan has built up an incredible social media following of over 700,000 and worked with some of the world’s most luxury brands including Louis Vuitton, Gucci and Balmain. Delving into his style evolution and sharing advice on how to break into the fashion industry, Jordan will share tips on how to upgrade a summer wardrobe, concluding with an open floor for style enthusiasts to ask Jordan questions about his journey so far.

In line with Blanc’s message ‘Blue in bottle, Iconic in taste’, the bar will feature its contemporary cobalt blue design and provide a striking backdrop for the conversation. Those who attend will enjoy 1664 Blanc’s unique flavour profile and delicate touches of citrus fruits, with a first drink included within the ticket price. Come and try the UK’s new favourite premium beer 1664 Blanc at the pop-up Waitrose Wine Bar this August!