This summer, join -196 (minus one nine six) – Japan’s favourite ready-to-drink alcohol brand – as it embarks on a nationwide UK tour. The unmissable immersive tasting experience invites adults to join the party and find method in the minus.

Made from shochu, vodka and soda, -196 delivers a bold new taste that captures the spirit of Japan with a crisp, balanced finish — available in Lemon and Grapefruit flavours.

Now, to truly bring people into the distinctive world of -196, the brand’s custom Suzuki Jimny and trailer bar will be arriving at city centres across the country, serving up unforgettable DJ performances, irresistible vibes, merch and free cans!

This weekend, -196 takes over Clapham Common- one of London’s most iconic areas. The stage will be set with performances from DJ Tyson, Capital Xtra’s Shayna Marie, and the incredible Clara Rosa, whose electric tunes will transform Clapham Common into the coolest party spot in the city, encouraging Londoners to let loose in the heat, in true -196 style.

Running from 12 to 7PM on from Friday 11th to Sunday 13th, the pop-up welcomes visitors to enjoy the refreshing taste of a chilled -196 under the midday warmth, or to toast with friends as the sun sets— all while dancing, drinking and immersing themselves in the unique world of -196.

The tour will also be visiting, Edinburgh (25-27 July) and Manchester (8-10 August), finishing in Bristol’s Forwards Festival (23-25 August).
To find out more about -196, please visit, www.minus196.co.uk and follow @minus196uk on social media for the latest updates. -196 is available in Tesco, Sainsbury’s, Co-op, WHSmith, Yo! Sushi, Nisa, Bestway and local convenience stores.