Yorkshire-based 247 Blinds has appointed digital media agency Journey Further to boost its UK and European paid search activity.

The agency has been tasked with achieving profitable growth in the UK, the Netherlands and France with a focus on PPC and Google Shopping, using an annual media spend of £3m.

Before winning the business following a competitive pitch process, Journey Further spent six months getting to know the needs of 247 Blinds so it could tailor a strategic approach that would achieve the client’s business objectives.

Journey Further is a PPC, Programmatic and Paid Social agency based in Leeds and London. Designed to deliver clarity at speed for the UK’s leading brands, the agency connects clients directly with senior analysts, reporting in real-time and with complete transparency to deliver previously unthinkable results.