As Brits face down the current cost of living crisis, Google UK search data reveals a whopping 533% year-on-year increase in the number of searches for ‘how to save money on energy’.

The data, compiled by digital PR agency, Definition, shows a surge in searches for money-saving tips across a number of areas which are currently causing financial anxiety for consumers. However, with UK inflation hitting a 30-year high, and an increase to the energy price gap from 1st April set to cost Brits an average of £693 extra per year, energy and utilities-related concerns dominate.

Money-saving searches for gas, petrol, fuel and electricity have also seen significant increases. The full data table can be accessed on the Definition website.

How to save money on…
Year-on-year change in Google UK monthly search volumes
Energy
+533%
Gas
+325%
Flights
+300%
Household bills
+250%
Petrol
+250%
Fuel
+200%
Bills
+189%
Electricity
+183%
Hotels
+100%
Kitchen renovation
+100%

Brean Horne, personal finance expert at Nerdwallet, offered tips to Brits looking to save money on their energy bills:
“Every little helps to keep the cost of energy bills down. So, keeping on top of the basics such as turning off lights and electrical appliances when they’re not in use, turning down the thermostat – especially as the weather gets warmer – and running washing machines and dishwashers on full loads can help save around a hundred pounds over the course of the year. Government support and grants such as the council tax rebate in April and the Energy Bills rebate in October could provide £350 of support for households”.

John Wallace, 67, resident of Tunbridge Wells, Kent, said: “I’ve just been informed that my energy bill is going up by more than £100 per month. As someone living on a pension, this, combined with rising inflation, is a real concern! I’m sure I speak for millions of people across the country when I say that the cost of living crisis will have a disproportionate impact on those on lower incomes and retirees like myself, who rely on their expenses being stable and predictable ”.