As video content becomes more and more popular, it’s important to understand the different ways that it can be distributed. By understanding how your target audience consumes video content, you can create videos that are more likely to appeal to them.

Here are six things you need to know about the distribution of video content!

Primary Video Distribution Platforms

There are four primary ways that video content is distributed: television, streaming services, digital downloads, and physical media. While each platform has its unique benefits, they all provide viewers with access to a wide range of video content. There is a long road since primary video distribution was bound to satellite and IP. Technology has made it possible to view videos on a variety of devices, including phones, tablets, laptops, and desktop computers.

The most popular video distribution platform is, still, television. TV viewers can choose from a wide variety of content, including traditional linear programming, on-demand content, and DVR recordings. However, streaming services like Netflix, Amazon Prime Video, and Hulu are quickly gaining ground on television, thanks to their low monthly price and wide selection of content.

Digital Downloads

In addition to streaming services, viewers can also purchase or rent digital copies of movies and TV shows. These digital downloads can be purchased through online stores like iTunes, Google Play, and Amazon Video. Once downloaded, these videos can be watched on a variety of devices, including phones, tablets, laptops, and desktop computers.

There are also several free video-sharing websites, like YouTube and Vimeo, which allow users to upload and share their videos. However, the quality of these videos can be quite variable.

Physical Media

Even though digital downloads are becoming more popular, there is still a market for physical media, like DVDs and Blu-rays. These discs can be purchased from online retailers, like Amazon, or brick-and-mortar stores, like Walmart and Target.

The main advantage of physical media is that it doesn’t require an internet connection to watch. However, the selection of titles is usually much smaller than what’s available on digital platforms, however, they are of much better video quality and are considered to have a special value by some people.

New releases tend to come out on physical media first and are only later made available for digital purchase or streaming.

The Importance of Social Media

Social media platforms like Facebook, Twitter, and Instagram have also become important distribution channels for video content. Thanks to their massive user bases, these platforms give creators a way to reach a large number of people with their videos. In addition, social media platforms often use algorithms to suggest videos to users based on their interests. This helps ensure that your target audience is more likely to see your videos.

For instance, if you’re a chef, you could post videos of your recipes on Facebook and Instagram. You can also include links to your website or blog so that viewers can find out more about you and your work.

The Role of SEO

SEO (search engine optimization) is also important for getting your videos seen by your target audience. By optimizing your videos for specific keywords, you can make sure that they appear higher in search results. This is especially important on YouTube, which is the second-largest search engine in the world, especially for video content.

So, if you’re creating videos about cooking, be sure to include relevant keywords, like “cooking,” “recipes,” and “food.” You should also include keywords that describe your specific style of cooking, like “vegan,” “gluten-free,” or “paleo.”

The Rise of Mobile Video Consumption

Television may still be statistically more used for video distribution, but, as more and more people use their phones to access the internet, it’s no surprise that mobile video consumption is on the rise

 A recent study found that 54% of all internet traffic is now generated by mobile devices. This trend is only going to continue as phones and tablets become more powerful and capable of streaming high-quality video content.

To reach your target audience on mobile, you need to make sure that your videos are optimized for smaller screens. This means using shorter, more concise videos that can be easily watched on the go. You should also consider using platforms like Instagram Stories and Snapchat, which are specifically designed for mobile users.

If you want to create video content that will be seen by your target audience, you need to understand how video is being distributed and consumed. With the right platform and distribution strategy, you can reach a large number of people with your videos.

Just remember to optimize your videos for mobile devices and use relevant keywords to ensure that your videos appear in search results.