Independent digital marketing agency 8 Million Stories is proud to announce its success at last night’s 2025 BIMA Awards, where it was honoured with a gold in the Innovative Use of Performance Media category, for work conducted on first-party data with Tesco Bank.

The BIMA Awards – the UK’s longest-standing celebration of digital excellence – mark their 40th anniversary this year, recognising the people and businesses driving innovation and impact across the country’s digital and tech sectors.

Founded on the belief that performance and creativity go hand in hand, 8 Million Stories has built a reputation for delivering measurable, meaningful results through intelligent digital strategy, search expertise, and bold creative execution – and last night’s triumph tells a story.

“Winning the BIMA Innovative Use of Performance Media Award for our work with Tesco Bank at such a landmark event is an incredible moment for our team,” said Lyndsay Menzies, CEO of 8 Million Stories. “It’s a testament to the talent, passion, and determination within 8 Million Stories, and to the amazing clients who trust us to push boundaries and make a real difference through digital. This recognition from BIMA reinforces our mission to stay curious, stay bold, and always deliver performance with purpose.”

The agency blends human-powered innovation with AI, creating campaigns across 50 countries that combine data-driven precision with powerful storytelling. Its proprietary AI platform CODEX exemplifies this approach, analysing clients’ digital ecosystems to uncover integration opportunities that maximise performance and sustainability, and delivering transformative results which have become key factors in client retention and growth and helping clients benchmark and reduce the environmental impact of their digital presence.

“The progress Tesco Bank has made working in partnership with 8 Million Stories this year has been nothing short of immense. In 8 Million Stories, we have a fantastic strategic partner that consistently helps us to join the dots and push our capabilities in an ever-changing digital world forwards.

“The innovative use of our first-party data to unlock headroom for efficient growth at scale is a fantastic example of this” continued Alistair Nickson, Head of Search and Media at Tesco Bank.

The win underscores the company’s growing influence within the UK digital landscape and its continued commitment to innovation, transparency, and results-driven marketing, which are reflected in its long-standing partnerships with major brands, globally.

During the event, 8 Million Stories were also recognised for their work for BBC World Service and Tesco Insurance and Money Services, winning two bronze awards in the Innovative Use of Digital Media and Innovative Use of Performance Media categories.

For more information about 8 Million Stories and its award-winning digital marketing work, visit https://8ms.com/