Bidwedge and the World Food Travel Association have confirmed a partnership designed to bring both businesses to a wider audience and deliver added benefits to their customers/members.

Bidwedge is an online platform that makes it easy to change your left-over cash currency back into Sterling – at great rates for even the smallest amounts. Simply enter the amount, hit ‘show me the money’, post the cash and watch the pounds appear in your bank account. It’s easy to do – and every transaction is insured.

The World Food Travel Association is the world’s leading authority on food and beverage tourism. It works to preserve and promote culinary cultures through hospitality and tourism. Travelling and food go hand in hand, people love to experience the authentic foods that countries have to offer them, that is why they will go on food-based holidays. For example, they may want to go to Italy for truffle hunting so they can make their own truffle oil, or go to Paris to create their own croissants, there is so much to be done throughout the world and food has a way of supporting that.

The partnership will involve a range of co-marketing initiatives over the next 12 months including sponsorship of the pioneering Food Travel Talk TV.

“With both businesses focused on travel the fit was obvious. Plus, research of our customer base has shown us that they are food lovers and put an emphasis on enjoying local food and food experiences when travelling, so we know they will benefit from our partnership with the World Food Travel Association. We hope they will enjoy discovering new food experiences when they travel.” said Shon Alam, founder of Bidwedge.

“I know from my own experience, and that of many of our members, that coming home with leftover, unwanted currency usually means shoving it in a drawer somewhere to be forgotten. So, it’s great that Bidwedge is designed for those smaller, unwanted amounts. We’re very much looking forward to working together to bring more benefits to our members.” said Erik Wolf, CEO of the World Food Travel Association.