TWITTER TEAMS UP WITH TOP CREATIVES TO BRING THE MOST HILARIOUS TWEETS TO LIFE AFTER DARK

Twitter has teamed up with some of the UK’s renowned illustrators and studios and is taking the most hilarious Halloween Tweets, dressing them up all spooky and letting them loose on the streets of London after dark.

From eerie realisations, mortifying moments to awkward encounters; Twitter is working with leading creative teams including Emmy award winning Manual Cinema, Mesmer, Global Street Art Agency along with top illustrators to bring Tweets that give us the real heebie-jeebies to life.

Walls in Shoreditch and Peckham host ultraviolet street art installations, each depicting a monster we all encounter in everyday life. Illustrators including Toria Jaymes, Zender and Tjoff Koong Studios worked with Global Street Art Agency to imagine the monsters – including a hungry kitchen roll and a pack of feral phone chargers.

Not much information has been given on how they’re picking tweets. So far there has been a mix of verified users of the platforms and average Joes. Each tweet comes with full name and credit to the person that made it so some publicity in the form of likes and follows is sure to come their way. Many Twitter users are always on the hunt to gain or buy real Twitter followers, so no doubt the people lucky enough to make it into the art installation will be very appreciative of the publicity.

The immortalised Tweets illuminating the streets and tunnels across the capital include a glow in the dark monstrously absorbent paper towel, a zombie annoyed about movie characters not using coasters and an embarrassed hipster retweeted by a ghost. Here are a few fan favourites:

@JenAshleyWright: This Halloween I’m going as the scariest thing of all: Having to talk on the phone.

Manual Cinema possess a tunnel under the Southwark Bridge with Tweets that conjure up restless thoughts – those things that you just can’t let go of! The company’s shadow puppet animations give a gothic spin to zombie hands breaking through the floor, each holding an eerie idea:

@rolldiggity: “My greatest fear is that an angry pumpkin will ask me why we don’t carve watermelons, and I won’t have a good answer.”

Mesmer, the Tony award winning theatre designers, haunt Southwark’s Clink Street tunnel with ghosts. The spirits spook passersby with those moments of modern life that fill you with dread:

@AbbyHasIssues: “There’s nothing more terrifying than making eye contact with the store employee while trying to refold a shirt and put it back on the shelf.”

Viv Bowdler, Senior Creative Strategist at Twitter UK said: “Halloween has become a huge online event, and this year it’ll be bigger than ever on Twitter. We wanted to take some of the funniest and relatable – yet scary – Tweets and dress them up in true Halloween style, to revel in those hilarious thoughts and feelings that give us all goosebumps. “

“Halloween is our favourite time of year so it was a real treat for us to create these spooktacular shadow puppet animations.” said Manual Cinema.

In partnership with creative agency Flying Object, the campaign continues Twitter’s strategy of spotlighting the humour on the platform, by bringing it to life in the real world, in creative, and unusual ways.

In February Twitter took over whole London Underground platforms with Valentine’s themed Tweets and flung open the doors to The Dating Twitter advice bureau, a pop-up Pick ‘n’ Mix of dating tips and installations inspired by the funniest tweets about love and dating. While last year’s Edinburgh Fringe included a parody Visitor Centre for #ScottishTwitter, often funnier than the comedians on stage around it.