Soho’s ultimate fashion pad has been unveiled at 97 Wardour Street, a three-bedroom apartment with a roof terrace and interiors currently dressed with Fendi, Ralph Lauren and Harrods home décor, located in the converted Victorian-era The Intrepid Fox public house whose patrons included Sir Mick Jagger, Ronnie Wood and Sir Rod Stewart; is available for sale through DEXTERS.

With its designer style and location, just moments from the shops and boutiques of Oxford Street and the West End, the apartment at 97 Wardour Street provides an exceptional purchasing opportunity for a fashion loving Londoner.

The fashion branded apartment is located on the corner of Wardour Street in an architecturally striking Victorian building which was originally the famed The Intrepid Fox public house, which closed in 2006 and was later converted into a boutique luxury residential scheme.

Founded in 1784 by publican Samuel House in honour of British Whig statesman Charles James Fox The Intrepid Fox reportedly provided free beer to anyone who voted for Fox in the 1784 General Election. The building was remodelled during the Victorian era, with a striking façade clad with large format Faience tiles (glazed white pottery), complete with a painted and glazed relief of Charles James Fox, tall sash windows, gabled roof and feature chimneys.

Up until its closure in 2006, The Intrepid Fox public house was known for its rock music scene and live music with famous patrons including Sir Mick Jagger (who recruited Ronnie Wood for the Rolling Stones in a corner of the pub), Malcolm McLaren and the Sex Pistols and Sir Rod Stewart, alongside actors Richard Harris, Richard Burton and Ewan McGregor. Guns n Roses once had an all-night lock-in at the pub and staff famously turned away David Hasselhoff on Saturday night for being too trendy in designer leather.

The 1,227 sq. ft. (114 sq.m.) fashion-themed apartment is located on the third and top fourth floors, with the interiors paying homage to the building’s glamorous and colourful past. Having been designed by the current sellers, who wanted the home to have a masculine penthouse-like feel, the apartment is sophisticated and stylish.

The apartment’s living space is on the third floor. Each of the rooms currently features bespoke design and furniture from world-renowned fashion houses including Fendi statement cushions and throw in the reception room, Ralph Lauren bedding in the bedroom suites and Italian Malbera furniture from Harrods throughout.

Upon entering the apartment, residents are met with a spacious open plan reception room, dining room and kitchen. The impressive dual aspect room is bright and homely with parquet flooring, feature lighting and bespoke wallpaper. The room has been designed by the current sellers in dark woods and neutral tones, with statement home decor from Fendi and Malbera adding glamour and luxury throughout. The kitchen features state-of-the-art integrated appliances and sleek cabinets.

The three double bedrooms have all been finished immaculately. Each room has a unique design currently featuring Ralph Lauren Home bedding, with plush cushions and throw. The rooms afford fitted wardrobes and bespoke artwork and wallpaper. The bedrooms share a luxurious family bathroom.

On the top fourth floor of the apartment is a private decked roof terrace overlooking central London. The terrace, which is discreetly hidden by the building’s stylish brick gabling, has space for a large outdoor ‘L’ shaped sofa, table and sun loungers making it the perfect spot for socialising and al-fresco dining.

James Staite, Sales Director of Dexters (Marylebone) says: “Located in a landmark building with a famous “rock and roll” history, this striking fashion-themed apartment at 97 Wardour Street has luxurious designer interiors and is located just moments from the shops and amenities of London’s West End. The purchaser will benefit from the large private rooftop terrace which is large enough for outdoor entertaining and relaxation.”