MMR Research Worldwide appoints new Head of Agile to drive innovation in consumer and sensory research.

In April 2018, Global FMCG experts MMR Research Worldwide appointed Simon Williams to drive forward the mission to embed agile innovation, and fully realise the advantages that it can offer across its client base. Simon brings a wealth of experience to the role, including 5 years managing the agency’s global relationship with Unilever.

Agility has evolved from an industry buzzword to a positive ethos across many of the world’s FMCG companies and MMR have recognised that many are prioritising agility over exhaustive testing – often out of necessity, but increasingly as a positive choice. As such, MMR have been exploring this for a number of years, with the more recent creation of a brand-new toolkit – covering the entire innovation cycle – that has time and cost efficiencies built in, to ensure that clients succeed in this fast-moving research landscape.