Car insurance prices have fallen sharply to reach their lowest point since 2014, according to new research by MoneySuperMarket, with experts putting the drop primarily down to the significant reduction¹ in driving during the pandemic restrictions.

Less drivers on the road means extra competition for insurance sales, causing insurers to lower premiums, while fewer miles driven has led to fewer claims – which makes insurance more profitable and allows providers to reduce prices and pass this benefit on to customers.

The average cost of fully comprehensive insurance in the UK fell by £73.32 to £417.06 in Q1 2021 (-15%), which represents the biggest quarter-on-quarter drop on record (Q1 2013 to present).

During the eight-year period analysed; premiums were cheapest at the beginning of 2014 when they stood at £405.47 on average. Since then, prices have fluctuated, reaching a high of £581.77 at the end of 2016.

From January to March 2021, every region across the country has benefitted from a dip in the average cost of fully comprehensive premiums.

In the West Midlands, policies were £101.54 cheaper between January-March 2021 than they were from October-December last year on average, representing a 17% fall in costs. This is the largest drop of anywhere in the UK, with Yorkshire and the Humber, the North West, the North East and the East Midlands all seeing prices fall 15%.

Elsewhere, those within the Crown Dependencies region of Jersey, Guernsey and the Isle of Man (-£19.45), Northern Ireland (-£37.19) and South West (-£38.80) saw the smallest change in their premium costs for fully comprehensive car insurance.

Percentage difference of average cost of fully comprehensive car insurance premiums by region

Premiums for fully comprehensive car insurance are cheapest on average in the Crown Dependencies (£276.25), as well as the South West (£291.08) and Scotland (£324.31). They are most expensive in London (£607.73).