Pegasus,part of the Lifestory Group, a leading developer of premium retirement communities in Prime Central London, has unveiled details of the group’s new residential development in the capital launching in late Summer 2021 known as Fitzjohn’s, located in Hampstead village, providing 29 individually designed luxury residences with hotel-style facilities including a concierge, club lounge, library, health spa, stretch studio, automated underground car park and a beautiful landscaped courtyard garden.

Fitzjohn’s is arguably Lifestory Group’s most luxurious London development to date with inspired architecture, bespoke design interiors and specially curated furniture pieces, handcrafted lighting and accessories and original artwork by local Hampstead artists.

Renowned international design studio 1508 London has been commissioned to design and dress Fitzjohn’s communal areas, amenity spaces and penthouse-like show residence. It is the first time that the luxury design studio, whose work includes exceptional private homes, superyachts and The Lanesborough, Carlton Tower and Four Seasons hotels has helped to design and dress the interiors of a later living development.

Fitzjohn’s architecture is designed by award-winning practice Sergison Bates with the development enjoying a prime London location at No.79 Fitzjohn’s Avenue on the flat hilltop summit of the avenue, just a few hundred yards from the heart of Hampstead Village with all its outstanding local shops, cafes, deli-outlets and restaurants.

Originally built between 1876 to 1886 by local landowner Spencer Maryon-Wilson and builder John Culverhouse Fitzjohn’s Avenue was originally lined with 70 grand villas and chestnut trees, with the design inspired by the leafy boulevards of Paris.

Inspired by the grandeur of the avenue and the local area’s Victorian mansion blocks and villas, part of Hampstead’s rich architectural heritage, Fitzjohn’s consists of two mansion buildings connected by a ground floor entrance lobby, designed in a contemporary interpretation of Parisian Art Nouveau style. The elegant Art Nouveau inspired facades have feature brickwork with corbelled detailing, hexagonal bays with large full height windows, Juliet balconies and sculptural Nouveau style balustrades.

Sergison Bates used the Hampstead and Kensington mansion block apartments designed by pioneering Victorian architect Richard Norman Shaw, himself a local Hampstead resident, to help inform the interior layouts and dimensions of the residences at Fitzjohn’s.

Adapting Shaw’s ideas for the needs of contemporary London living Sergison Bates has designed each residence at Fitzjohn’s around a series of large hexagonally shaped rooms, with the generously sized entertaining spaces separated from more intimate bedroom suites by grand entrance halls and inner hallways.

Each residence at Fitzjohn’s has a distinctive design and layout, ensuring the customer has unrivalled options and choices that meet their personal requirements. Perfect for homeowners used to living in large family houses the extremely spacious one, two and three bedroom apartments have grand entrance halls, large dual aspect rooms with deep bay windows, high ceilings and full height windows. The development’s elevated hilltop location provides the apartments on the upper floors with sweeping panoramic views over Central London.

Building on the narrative of the Art Nouveau architecture Design Principal Lucy Savanis and the design team at 1508 London have used the life and work of celebrated artist and sculptor Dame Barbara Hepworth (1903-1975), who lived locally in Hampstead during the 1920s and 1930s, as the inspiration for their beautifully crafted design scheme for the interiors, dressing and artwork at Fitzjohn’s.

Fitzjohn’s will combine the feel of a plush 5-star hotel and the ambience of a grand private home. To create the interiors 1508 London have carefully curated custom designed British made furniture pieces alongside handmade accessories and artwork sourced from local Hampstead artists. Alongside this are bespoke lighting pieces that recall Barbara Hepworth’s elegant jewellery and sculptures that echo her work in Hampstead during the 1920s and 1930s, some of which can be viewed at nearby Kenwood House.

When Fitzjohn’s launches in late Summer 2021 customers will be able to tour the penthouse style show apartment, the dressed amenity spaces and visit the health spa on the garden floor. Fitzjohn’s is one of the most anticipated luxury new homes launches to be undertaken in Hampstead in many years and the joint sole agents Goldschmidt & Howland and Beauchamp Estates have a substantial number of customers already registered for the development.