ScottCanEat, the London based influencer with an online community of more than 30.4K followers, has joined the HARIBO Halloween Countdown as the brand shares tips, tricks, hacks, makes, bakes and pranks in the 13 days leading up to the seasonal event.

Becoming one of 13 content creators that make up #TeamHalloween, Scott will join the UK’s leading confectionery brand as it launches its biggest seasonal campaign to date.

Best known for his bright, colourful and creative culinary creations on his @ScottCanEat Instagram account, Scott will create a simple and tasty HARIBO inspired mocktail, which will be posted across the brands social media channels before unique content is captured and shared exclusively with his fans.

As one of the largest occasions in the annual calendar for HARIBO, the brand hopes that sharing exciting ideas from #TeamHalloween will encourage others to have a go and post their own creations and get ready for celebrating with friends and family.

Scott comments: “I was super excited when I was approached by HARIBO and asked to join #TeamHalloween. It’s such a great time of year and really good fun. It’s so much bigger in the states, but definitely growing over here.

“I created the mocktail as it reminded me of something that I had when I was a child, like a soda float. It is not only super simple but also tasty too! The perfect drink to put on a Halloween buffet table.

“The type of food and drink content I produce is more on the creative side and Halloween is the perfect excuse to have some fun, fun, fun! I hope that people will be inspired by what we share and also get involved too.”

HARIBO Marketing Manager, Jessica Hardcastle, comments: “We are so pleased that Halloween is back and that we can celebrate with friends and family once again. We want to get as many people involved in the HARIBO Halloween Countdown as possible, so we can all have the biggest and best celebration yet!

“The variety of content that we will share from our 13 influencers really does capture the enthusiasm and childlike happiness that is synonymous with our brand.

“We can’t wait to see what people think and know that the content created by Scott will really resonate with our audience and his own fans too! We hope it encourages others to join #TeamHalloween and to embrace the HARIBO Halloween Countdown.”

The brand challenged each of the 13 influencers to create a tip, trick, hack, make, bake or prank in just 13 minutes. Giving time-strapped parents some simple ideas, HARIBO wants to show that everyone can join in the fun.

The HARIBO Halloween Countdown officially launches on 18 October, each content creator will also share a longer piece of footage on their own social channels, reaching a wider audience and inviting others to post their own suggestions using the hashtag #TeamHalloween.