As recently reported by the authorities, gross gaming revenue (GGR) from online gambling in the United Kingdom has risen dramatically with a 19% annual growth rate since 2003. Online gambling accounted for only 4% of GGR at the time. By December 2019, that percentage had risen to 45%.

Data acquired by the vast bulk of providers in the UK market shows that online sports betting income has increased month by month. There was a 53% increase in sports betting revenue from $189.7 million in September of 2019 to $290.1 million by the end of 2020. This sum accounts for a sizable fraction of the total revenue generated by online gambling in the United Kingdom.

Judging from the above statistics, it is no surprise that Betpack has also registered a strong growth of players in the UK recently.

The rise of online sports betting can be attributed to both an increase in the number of players and a rise in the amount of money wagered. As a result of these and other circumstances, online gambling has grown significantly. What is the reason behind the rapid expansion of the business?

Changing Gaming Habits

Sports betting has shifted from brick-and-mortar bookmakers and arenas to the online realm. More gamblers are using affiliates like Betpack to discover what to look for in an online casino or bookmaker.
Today, a bulk of sports fans are always online on their PCs, tablets, and smartphones. Quick and simple access to gambling sites leads to an increase in the number of bets. On the other hand, online gambling gives users the opportunity to try their hand at a variety of betting options, from casino games like roulette to slot machines, poker, slingo, and bingo. Exposure to new gaming products by players has changed consumer preferences and helped propel the industry forward.

Immersion

Another factor for the rise in popularity of online internet gambling is the increased level of involvement.
For those who enjoy casino games, putting sports bets, or watching live events, the current apps and smartphones have made it easier to have a smooth and immersive experience. With online slot machines, you may see images and visualisations evolving, whereas actual machines tend to grow stale after several years of use.
Online technology enables gambling sites to add eye-catching animations, graphics, videos, and other rich features, such as real-time odds and statistics during sporting events. This made sports fans feel more connected to and invested in the activities they care about, leading them to return again and again.

Online sports betting success can be attributed to many things, but live betting and streaming play a massive role.

More Markets

Another important factor in the success of internet gambling is a large number of betting alternatives that are licenced by reliable organisations such as the UK Gambling Commission.

A player can check all the markets offered for a certain event without ever leaving the house. Traditional brick-and-mortar bookmakers never matched the breadth of coverage.

People can wager at any time of day or night on a wide range of speciality markets from well-known events occurring all over the world, and they can do so with several bookies if they so choose to. This was unthinkable in the mid-1990s, but it began to materialise around 2003.