The UK’s biggest J-culture event, launched in 2010, HYPER JAPAN Festival will be held on 22nd -24th July in 2022 at Evolution London (Battersea Park, Chelsea Brg, Queenstown Rd, London SW11 4NJ). Run by Cross Media.​

HYPER JAPAN introduces the diversity of contemporary Japan, from manga and anime, to music, fashion, food, traditional culture, gaming, technology, tourism and more. In addition to a fantastic line-up of exhibitors (companies and Japanese local government), the event is jam-packed with individual exhibitors, stage performances, workshops, seminars, and more. The event attracts around 30K visitors over three days (of which 99% are non-Japanese).

In July 2021, HYPER JAPAN ran their first online event, bringing together around 200K people from 139 countries. In just 1 month HYPER JAPAN ONLINE 2021 shared an incredible 82 events and reached 2.2M impressions, with highly satisfied participants.