Wall’s, the nation’s favourite ice cream brand, is going all out to mark its centenarian milestone, with a series of EPIC birthday celebrations that commemorate 100 years of bringing Brit’s joy with their favourite ice creams.

Guaranteed to have Brit’s ice-screaming for more, Wall’s will kick off its birthday celebrations with an ice cream van procession through Brighton at 11am on Saturday 18thJune, culminating at Hove Lawns where Wall’s will open the doors to its FREE seaside-inspired birthday party.

Founded in 1922, Wall’s was introduced to Britons to help bring joy during hot summers. Making its way through the nation’s streets initially via horse and cart, then by its infamous tricycles – and today via its solar powered vans and trikes – the ice cream maker quickly became famous for putting smiles on people’s faces.

To keep party spirits high, Wall’s will host entertainment throughout the course of the day, with spectacles including flash mobs, and games such as human table football and twister. To top it all off, Wall’s will be supplying over 15,000 free ice creams and ice lollies for all to enjoy on the day.

Horacio Cal, Ice Cream Marketing Director Unilever UK & Ireland says:
“We’re proud to say that our iconic red heart has been delivering happiness and smiles to Britons far and wide for over a century. We’re very much looking forward to celebrating our birthday this summer in the most British way possible – with ice cream by the seaside in Brighton. Come rain or shine, make sure you head down and celebrate, on us!”

Today, Wall’s holds a place in the hearts, homes, and freezers of Britons across the country. Whether it’s a fruity Twister, creamy and tangy Solero Exotic, or the iconic Birthday Rocket Lolly – which is making a comeback to mark the centennial year – you can always rely on Wall’s to deliver a trusted and delicious ice cream.

Bringing back its well-known door-to-door ice cream delivery service and extending the birthday celebrations beyond the Brighton seaside, Wall’s will be delivering FREE ice cream in minutes via RAPID delivery service, Getir, to those who place any order between the 18thand 26th of June and between 11th – 17th July 20221 until stocks last. What’s more, those who place an order between the 27th June and 10th July will automatically scoop themselves 20% off their Wall’s ice creams!

Join Wall’s for its 100th birthday celebrations in Brighton on Saturday 18th June from 12pm – 5pm and stay cool with fun seaside activities and refreshing ice creams for FREE.