HIPPEAS®, Chickpea Puff Snacks, is spreading The Peas & Love with the launch of its Minions-themed snacks for the summer! The launch of HIPPEAS® product in support of the new Illumination film, Minions: The Rise of Gru (in cinemas 1 July) will be available in limited-edition packs of HIPPEAS® Chickpea Puffs in three far-out flavours and a variety of sizes – perfect for on-the-go travel and summer entertaining. HIPPEAS® limited-edition Minions-themed snacks will be available nationwide at UK.HIPPEAS.com and select ecommerce channels as well as in-store at Tesco, Sainsbury’s, Waitrose, Whole Foods, Planet Organic, Booths, Ocado, Getir and Gorillas from May through August 2022.

HIPPEAS® has replaced its iconic chickpea smile graphic on-pack with a Minion character for each flavour – both Minions and HIPPEAS® share a similar yellow hue, which could not be more perfect for a collaboration. Consumers of all ages will love the fun packaging and parents will love the product attributes of the Chickpea Puffs.

“Minions are a global pop-culture phenomenon, and we could not be more thrilled to collaborate with Illumination on this limited-edition release of our HIPPEAS® Chickpea Puffs,” said Paul Nardone, HIPPEAS® CEO. “The combination of these two iconic and colourful brands – HIPPEAS®, known for its bright yellow bag, and Minions, the beloved mischievous yellow scene-stealers – feels so joyful and fun. We can’t wait to share these snacks with consumers of all ages this summer.”

HIPPEAS® Chickpea Puffs have an average of 1.3 grams of fibre, 3.5  grams  of plant-protein and only 90 kcals per 22g serving. HIPPEAS® Chickpea Puffs are also totally vegan, gluten-free, palm-oil free as well as free from MSG.

HIPPEAS® limited-edition Minions-themed snacks will be available nationwide at UK.HIPPEAS.com and select ecommerce channels as well as in-store at Tesco, JS, Waitrose, Whole Foods, Planet Organic, Booths, Ocado, Getir and Gorillas from May through August 2022. Flavour offerings include Take it Cheesy, Salt & Vinegar Vibes and Sweet and Smokin’. The Minions-themed pack sizes include a 78g bag and multipacks containing x5 15g packs. For more information, please visit UK.HIPPEAS.com.