Amazon’s annual Prime Day event is back this 12th and 13th July, offering Prime members must-have products at up to 50% off. The 48-hour event kicks off on 12th July at 00.01am (GMT) and runs through to 23.59pm on 13th July for Prime members in the U.K., Austria, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Portugal, Singapore, Spain, the U.S., and, for the first time ever, Poland and Sweden. Later this summer, Prime Day deals events will be held in India, Saudi Arabia, and the United Arab Emirates, as well as in Egypt for the first time. Customers can learn more about Prime Day at amazon.co.uk/primeday.

This Prime Day, customers will be able to shop products from top brands and third-party sellers, including many small and medium-sized businesses. New deals across all categories, from fashion and electronics to toys and home, will go live throughout Prime Day, offering great savings. The two-day event includes must-have brands such as Philips, Bosch, Elemis, Rimmel, Urban Decay, Garnier, Miele, Samsung, and Shark; styles from fashion brands including Amazon Essentials, Puma, and Swarovski; and Amazon’s lowest prices ever on select products from Sony and Bose. Early deals start 21st June, including up to 50% off top brands.

Amazon Prime membership includes exclusive savings, convenience, and quality digital entertainment and more, for just £7.99 per month or £79 per year, but customers yet to experience Prime can start a free trial at amazon.co.uk/prime to participate in Prime Day.

“Our Prime members across the UK will find the widest selection and best deals yet this Prime Day,” said John Boumphrey, UK Country Manager of Amazon. “From thousands of local British small businesses our members love, to the national brands and popular products they trust, Prime Day will help people save money, have fun, and also shop small. But that’s not all – don’t forget, Amazon donates to the charity of each customers’ choice when they shop with AmazonSmile.”

Shop Early, Save Big
Customers don’t have to wait to save this Prime Day. Early deals and new, member-only offers start 21st June:
Score Big on Amazon Devices: Save up to 60% on select Amazon devices, including Echo Dot (3rd and 4th Gen), Echo Show 5 (2nd Gen), Fire TV Cube, Blink Cameras, Ring Home Security, and Fire 7 Kids Pro Tablet.
Prime Video: From 22nd June, Prime members can get up to 60% off great movies and TV shows to rent or buy through Prime Video including Spider-Man: No Way Home, Last Night in Soho, 9-1-1: Season 4 and Yellowstone: Season 2. A broad selection of popular movies are also available to rent from as little as £1.99 including Uncharted, Top Gun, Sing 2, and Belfast.
Try Amazon Music Unlimited: Prime members who haven’t yet tried Amazon Music Unlimited can get four months free – with 90 million songs ad-free and in HD, plus millions of podcast episodes. In addition, with the purchase of select Amazon Echo devices, Prime members new to Amazon Music Unlimited can get six months free. Both offers are available starting 21st June and ending 13th July.
Amazon Brands: Save up to 20% off on select styles from Amazon brands, including home, electronic, and sports essentials from Amazon Basics, Umi, and Eono; furniture products for every room from Alkove, Rivet, and Movian; every day essentials such as coffee, nuts; and beauty products from by Amazon, Amazon Basic Care, and Amazon Aware.
Get Free Prime Games: Prime members can download over 30 free games from Prime Gaming like Mass Effect Legendary Edition, which includes the award-winning Mass Effect trilogy, and GRID Legends, Need for Speed™ Heat, and Star Wars™ Jedi Academy™. Starting 21st June through 13th July, go claim more than 25 indie games instantly, including PC games from Curve Games, HandyGames, SNK, and more. Visit gaming.amazon.com on 21st June for more details and a full list of available games.
Prime Grocery: New Prime members who shop Amazon Fresh can get £15 off of any order of £50 or more for their first three shops with same-day delivery. Also, new Prime members who shop Amazon’s selection of Morrisons and/or Co-op will receive £10 off of any order of £50 or more for their first three shops with same-day delivery.
Amazon Fresh UK Stores: Starting 21st June and ending 13th July, Prime members will save 25% off all items available in-store (excluding alcohol and infant formula). To shop the store, customers simply use the Amazon app to enter, put their phone away and shop for what they need. At the end of their shopping trip, they can just walk out. Prime member promotion will automatically apply for eligible customers.
Kindle Unlimited – Prime members can enjoy three months of Kindle Unlimited for no extra charge. Membership includes millions of titles, selected magazines, and thousands of audiobooks. Deal terms and conditions apply.
Audible: Prime members can try Audible free for three months. The three-month free trial includes unlimited listening to thousands of select Audible Originals, audiobooks, and podcasts. Offer available from 21 June to 14 July 10am BST. Deal terms and conditions apply.
Amazon Fashion: From 28th June, save up to 20% off on select clothing, shoes, and accessories from Amazon brands, including Amazon Essentials, The Drop, Amazon Aware, Iris & Lilly, and more.