Sixes Social Cricket, the world’s first immersive cricketing experience, is launching a brand-new flagship venue in Westfield White City this August, following £2 million investment – marking the business’ fifth venue launch in since its inception in 2020, with no signs of stopping.

With over 9,000sqft of revolutionised entertainment space, White City will be Sixes’ largest venue to date and follows the successful launch of four UK venues in Fulham, Fitzrovia, Manchester and Birmingham – all of which opened between 2020-2021 despite the pandemic.

Joining Westfield White City’s roster of 450 stores and entertainment outlets, Sixes, is will be launching Monday, 15 August and will create 35 jobs in the West London leisure and hospitality industry.

With capacity for 250 people, the new social cricket venue will comprise of five large batting nets complete with the brand’s revolutionary technology, an outdoor terrace and a brand-new look and feel.

Sixes White City is to become the business’ flagship venue and the launch marks a change in the brand’s visual identity, with changes to the décor and interiors, colours to logo and typeface, the new look emphasises Sixes’ commitment to rejuvenating cricket as a modern and vibrant sport, inclusive for all.

The core Sixes offering remains the same, social cricket venues which allows visitors to eat, drink, and bat in state-of-the-art batting nets available to hire by the hour to test their cricket skills with friends and family.

What’s more, Sixes, is planning an extensive five year growth strategy with a further 30 venues in the pipeline to open in the U.K and overseas, with a Sixes venue expected to arrive in the United States later this year.

Sixes has bowled approximately 2.5 million balls a year to players throughout the country and the social cricket brand anticipates it will deliver its 5 millionth ball during the opening week of White City – a huge milestone for the business which was co-founded by Mac & Wild’s, Calum Mackinnon and Andy Waugh in 2020.

And to celebrate, one lucky batter will be bowled Sixes 5th millionth golden ball – and will also win a VIP experience at either one of English cricket’s most iconic grounds, Lords or the Kia Oval.

Sixes White City will also be offering free batting during opening two weeks from Monday 15 – Friday 26 August, allowing those who hadn’t considered cricket before, to explore the quintessential English sport in a social environment with no pressure to perform.

Skill levels can all be adjusted to everyone’s ability, meaning seasoned players can compete on a level playing field with novices.

Sixes brings together filthy burgers and high quality-cocktails, plus the essence of English cricket to create something truly unique.

Calum Mackinnon, Co-Founder of Sixes, said: “We are beyond delighted to be opening our flagship venue in the heart of West London. Cricket is a game for everyone, and we’re so excited to continue to expand the game across the country.

“Inspired by the infectious energy felt within Sixes first four venues, the overall vibe of Sixes White City is loud, proud and unapologetic. Yet again we’re looking to challenge every stereotype, reimaging the age-old game of cricket to bring people together for an experience as vibrant and as passionate as the community that surrounds the sport.

“What’s more, we are excited to offer free batting in the nets to everyone for the first two weeks of business, alongside a great range of food, beer, and cocktails at the venue.”

For further information and to book online, please visit the Sixes Social Cricket website here: https://www.sixescricket.com/ @sixessocialcricket