Italian luxury chocolate and gelato manufacturer Venchi announces the opening of its brand-new flagship store in Piccadilly, located at 164-165 Piccadilly Street.

A new home for choco-lovers

The store is the brands’ biggest location yet in the city, boasting a total of 100 square meters. Other than hosting over 60 different types of chocolates to “Pick & Mix”, the gourmet Italian chocolate brand is bringing house-made gelato in 16 flavors including the latest vegan options of four of its bestselling gelato flavors , two fountains flowing with Suprema chocolate spread , flavourful gelatoshakes and a wall of fame made of chocolate bars.

It doesn’t end there, as the space will have a dedicated coffee area to order signature drinks and crêpes as well as a selection of gourmet coffees with layers of Suprema spread and a choice of Chocoviar and Nougatine grains for the sweetest palates.

The venue will also exhibit its latest novelty, the Chocoviar wall , which is exactly what it sounds: a whole wall entirely dedicated to the Venchi’s iconic collection, which represents the brand’s creativity at its finest.

The secret recipe of the Chocoviar is the contrast between its unique taste, consistency and mouth-watering fillings. A color spectacle, the wall will be populated with all available flavors from the collection: Gianduia, 75% Chocoviar extra fondente, Pistachio, Crème Brulée and Crème Suprema.

Making the UK the new choco-land

Today, Venchi counts over 150 stores across more than 70 countries. In London, the Italian luxury chocolate and gelato manufacturer with its six boutiques, is already present in Exhibition Road, King’s Road, Covent Garden, Hampstead and Richmond. It can also be found at luxury wholesalers Harrods, Selfridges, Eataly, and Fenwick . More recently, it opened a new store in Long Acre, in the heart of Covent Garden district and in Wardour Street, in the heart of Soho.

By the end of 2022, Venchi has in the works one more new opening at the newly renovated Battersea Power Station – bringing the total number of London stores to nine.

Daniele Ferrero, CEO of Venchi, for the special occasion, comments: “Venchi chocolate is an Italian institution, but it’s the brand’s willingness to innovate and expand that has kept it on chocolate-loving lips for so many years across continents. Thanks to this ongoing mission of elevating chocolate making to an art form, Venchi brings the true Italian tasting experience all over the world. We look forward to expanding our presence in the UK, a market of great taste “.