According to estate agent Hamptons, the average first-time buyer spend in London is now just over £450,000, so a home in the capital may seem out of reach for many – particularly in a central borough.*

Offering first-time buyers a zone 2 location, without the premium price tag, is Leaside Lock, Guinness’ flagship development in Bromley-By-Bow. Located in the heart of the capital while still offering plenty of outdoor space, parks, canals, restaurants and cafés on the doorstep, the new neighbourhood has become a popular location for young professionals seeking a trendy East London home. With Shared Ownership and Help to Buy available, prospective purchasers can get onto the property ladder with a deposit for as little as £4,375** through Shared Ownership.

Guinness have recently launched 33 two-bedroom Shared Ownership apartments at the new development, boasting an impressive collection of on-site amenities. Ideal for first-time buyers, Leaside Lock is bringing a new focal point to the area, designed with modern convenience in mind. Creating a lively new community-focused district, Leaside Lock’s unbeatable public facilities include plans for a health and fitness studio, a café, a gym, a convenience store and co-working space.

Hellyn Fairbrother, London and South East Regional Sales Manager at Guinness Homes, comments, “Purchasing a home in London can feel like a daunting task with the incredibly high asking prices that are on the market currently, but the Shared Ownership and Help to Buy offering at Leaside Lock provides a more affordable route onto the property ladder, meaning first-time buyers don’t have to sacrifice that desirable central London lifestyle.

Offering far-reaching connections across the capital and beyond, Bromley-By-Bow underground station is just a three-minute walk from the homes, and with two tube lines running through, residents can reach Canary Wharf in just 14 minutes and Bank in under 30.”

Set on the banks of the River Lea, Leaside Lock has a plethora of local shops, restaurants and bars on offer in Bow. A short walk away is Roman Road, a historic street lined with independent cafés, boutiques and bakeries, where three times a week a 150-year-old market brings fashion stalls, fresh produce and delicious street food to both locals and visitors. Leaside Lock’s local pub, The Galvanisers Union, offers an impressive beer menu, locally renowned roast beef and weekly comedy nights, while further afield, Hackney Wick, Here East and Stratford provide a multitude of independent establishments and chain restaurants.

Apartments at Leaside Lock are finished to a high specification throughout, featuring contemporary open-plan kitchens, complete with integrated Bosch appliances. Bathrooms and en suites are finished with sleek sanitaryware and underfloor electric heating is fitted in all apartments. Recognising the importance of outdoor space in London, private balconies offer spectacular London views, and this space allows residents to create an extension of their living space.

Residents also benefit from superb transport connections across the capital with Bromley-by-Bow Zone 2 Underground Station just a three-minute walk away, connecting to central London and out towards Stratford on the District Line and Hammersmith and City Line.**

Nearby road links offer direct journeys to London City Airport and out of the capital, while several local shopping and cultural destinations can be reached on foot or bicycle along the river towpath.

Shared Ownership prices start from £87,500 for a 25% share of a one-bedroom apartment (full market value £350,000) and £113,125 for a 25% share of a two-bedroom apartment (full market value £452,500). *