New research reveals that even in a cost-of-living crisis, almost a third of Brits (31%) still haven’t looked for financial advice.

Whether trying to buy a house or deciding on the best type of car finance, advice and information is available, but where are people searching for it?

Experts at Zuto Car Finance have unveiled where Brits seek out financial guidance, as well as determining how good their financial knowledge really is.

The top places Brits turn to for financial advice:

Financial advisor
23%
Bank
22%
Family and friends
12%
The web (Google etc.)
12%

Just 23% of those surveyed rely on the expertise of a financial advisor and 22% contact their bank first to discuss any financial matters. 12% would immediately seek help from a friend, matched by a further 12% who choose to browse the web for information. In fact, google searches for “financial advice help” have gone up by +800% over the last year alone.

Currently, 31% of Brits state they don’t seek financial advice at all. Given how puzzling some financial steps can be, especially when seeking guidance for bad credit finance, the team at Zuto Car Finance highly recommend reaching out for support.