With the cost-of -living crisis continuing to impact households, consumers are seeking value for money more than ever. As a result, Birds Eye will launch its first-ever home delivery service, via British food delivery company Deliveroo, offering the nation delicious meals using some of its most well-known products – and some new – for less than £3.00 per dish (the same as it would cost for you to whip it up yourself at home!*)

As part of the one-day delivery pop-up on Deliveroo, Birds Eye, supported by its Aunt Bessie’s and Green Cuisine brands, has created five delicious fake-away dishes, all of which have been carefully crafted by Masterchef: The Professionals finalist, Arnaud Kaziewicz. Using cooking methods which are energy-saving, cost-effective and simple to follow, Arnaud aims to show just how easy it is to recreate “fake-aways” at home using Birds Eye’s frozen products.

All five dishes will be available to order via the Deliveroo app on 21st November 2022, in two major cities: London and Manchester. From perfectly golden fish & chips, accompanied by mushy peas and tartare sauce, to a spicy Mexican chicken burger to a succulent vegan southern-fried chicken-free burger & fries, all five meals will be available to order for less than £3.00, including delivery.

Crispy mayo chicken burger & mini potato waffles – £2.99
Classic fish & chips, with mushy peas and tartare sauce – £2.35
Flamin’ Mexican chicken stack burger & fries – £2.99
Salt & pepper chicken goujon wrap with crispy slaw & fries – £1.80
Vegan Southern-fried chicken-free burger & fries – £2.05

The five fake-away recipes and their preparation methods will also be available to view at www.birdseye.co.uk/favouritefakeaways from 21st November.

Jim Shearer, Marketing Director at Birds Eye, said: “We hope to inspire shoppers with our fake-away recipes and show them just how easy it is to make affordable and delicious meals from their freezers. All the ingredients have been picked with value and convenience in mind, meaning they are easily accessible in stores or supermarkets available on Deliveroo, which provides a great channel for shoppers to buy our products for even more convenience”

As the nights draw in, we all like to enjoy a bit of comfort food or that takeaway treat, so we’re very excited to be partnering with Deliveroo, the UK’s leading meal delivery service, bringing the benefits of frozen literally to consumers’ doors.”

Money saving expert, Kate Hall adds: “I often find that people don’t always realise the fun to be had with frozen foods. Getting creative with your freezer by making ‘fake-aways’ at home is a great way to feel like you’re treating the family, without having to always splash out on an extravagant meal out. I think about how I cook my food as well to help reduce my energy bills, using air fryers – when it’s suitable – gives a lovely crunch on fish & chips, or I make sure I cook multiple items at the same time in the oven to make best use of it.”