MINISO is a design-led lifestyle retail store for all the family, offering a full range of high-quality and innovative products including toys, tech, stationery, accessories, homeware, food, health and beauty – all for great value.

MINISO enjoys exclusive partnerships with many well-loved brands such as Disney, Toy Story, Minions and We Bare Bears and proudly collaborates with a team of international designers from China, Korea, Sweden, Denmark amongst others.

This will be the brand’s seventh franchise in the UK and the 16th store overall and will open at Lewisham Shopping Centre on Saturday 26 November at 12pm, with a number of activities planned to celebrate the launch, including a Meet and Greet with MINISO’s mascot PenPen and gifts with purchase (worth over £25) for the first 150 customers plus a high energy drumming performance, and much more! The 2,810 sq ft store unit will be located in East Mall, near Central Square (opposite Footlocker).

Saad Usman, COO at MINISO UK, said: “We’re delighted to announce the launch of our store at Lewisham Shopping Centre. We believe that the opening of this store, our first in South East London, is the perfect place for us to continue our expansion in the UK.”

“At MINISO UK, we’re committed to getting the retail industry back on its feet, demonstrated not only by the investment into our fantastic new store, but also the creation of 10-15 new jobs in the local market.

“With innovative and exciting products that are high-quality and great value, we look forward to welcoming customers of all ages through our doors on opening day and beyond.”

Paul Redden, Centre Director at Lewisham shopping centre, said: “At Lewisham we strive to offer our guests the best possible shopping experience, so we’re delighted to welcome such an innovative brand as MINISO to our retail line-up.

“With such an array of products on offer, we are confident this addition will make the perfect place to shop for fun and affordable gifts in the run up to the festive season.”