London-based tech start-up, Swytch Technology, has witnessed rapid growth in their customer base following the launch of the lightest and smallest e-bike conversion kit in the world – the Swytch Kit. Serving as testament to their innovation, Swytch’s market penetration is set to hit more than 10% of the UK e-bike market, by volume, in 2022. Such is the popularity of the brand in Britain, that the company estimated that 1 in 14 e-bikes currently on the road in the UK are powered by Swytch Kits.

Close to 16 million Brits now partake in cycling – the highest level ever recorded in the last five years, according to recent research from Mintel. Projections showed the value of the UK bicycle market rose by around 44% to reach nearly £1.2 billion in 2020, up from £825 million in 2019. Founded in 2017, Swytch Technology has taken the UK’s e-bike market by storm. Continuing with their incredible trajectory of growth, the British e-bike engineers have gone from selling almost 16,000 conversion kits in 2020, to selling 30,000 in their latest release in September 2022, having introduced the world’s first pocket sized e-bike battery to the market. What’s more, the firm has built a waitlist of over 700,000 people who’ve registered an interest in their next release.

Swytch Technology CEO/Founder, Oliver Montague, attributes their success to their cutting-edge technology as well as their “crowdshopping” model which has allowed the pioneers to overcome supply chain hurdles currently seen around the globe while simultaneously ramping up demand for their product. Based on their “crowdshopping” model, Swytch forecasts sales will reach over 50,000 units annually by the end of next year – representing a 218% increase in their 2020 figures. The remarkable growth spurt has garnered widespread traction amongst investors having successfully raised £3.95m in their most recent round of funding completed in March 2022.

The new way to cycle: Who are Swytch?

The new Swytch Kit takes you further and faster by converting any regular bicycle into a state-of-the-art e-bike. The conversion kit features a world-first pocket-sized battery (the “Power Pack”) which is similar in size to a large smartphone, weighs just 1.5lbs (700g), recharges in just one hour from your mains power socket, and provides 10 miles range. Increasing the range is as easy as clicking off one battery, and connecting another, or upgrading to the larger battery option available with 20 miles range, and weighing 2.4lbs (1.1kg).

Where can I buy one?

Following the launch of Swytch’s new electric bike conversion kit, the company has been inundated with thousands of orders, and predicts the successful launch of this new product has grown the size of the e-bike markets in the USA and UK by 1.6% and 5% respectively, in just one month. As a result of this demand, the launch has now closed but you can sign up here to get 50% off for pre-order access.