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Gen Z prefer showers over baths - London TV

Gen Z prefer showers over baths

MORE than half of the UK (52%) prefers to take a bath rather than having a shower (31%), according to new national research.

The surprising results are revealed in a study carried out by expert spa skincare and bathing brand, fenjal, which saw 2,000 Brits1 polled to shine a light on the whole bath vs. shower debate.

Almost a quarter (22%) of the nation admit that taking a hot bath helps them relax and enjoy that ‘me time’ moment, with over one in 10 (13%) claiming taking a long bath helps to improve their mental wellbeing.

Having a bath is most favoured by older adults, with over half (53%) of people aged 40 and over preferring the plunge. Just over a third of that age group (36%) opt for a shower.

The younger generation are much less likely to take a hot soak in the tub though, with 64% of 18–24-year-olds preferring a shower to taking a bath.

Quite the surprise is that one in five males admit they never take a bath, and there seems to be a national divide when it comes to the first choices of other British territories – 61% of people in Northern Ireland choose showers over baths, while 66% of Scots opt for a bath.

The perfect temperature is cited as the top priority for the ideal bathtime, with over a third (34%) of respondents. But enjoying that ultimate soaking time (25%) was second most important, with chilled music and lit candles coming in third (20%).

Joanne Ward, Commercial Manager for fenjal, said: “The shower vs. bath debate has been dividing the nation for many years, and it’s clear to see that both are popular for different reasons.

“The nation clearly recognises that baths are perfect for inducing a moment of calm after a stressful day, whereas showers are ideal when on a time limit. It comes as no surprise that 22% of Brits said that they choose to take a bath when enjoying that all important ‘me time.’

“Here at fenjal, we’ve been helping the nation create their perfect ‘me-moments’ for the last 60 years – with a range of blissful bathroom products to help you unwind.”

fenjal’s product range is available online and in store at Boots, Superdrug and online at Amazon. The brand is currently offering 10% off its gift bundles via the fenjal website, so you can gift your loved one with the ultimate stay at home spa package for a fraction of the price: https://fenjal.co.uk/

THE UK’S TOP FIVE ELEMENTS TO CREATE THE PERFECT BATH

The perfect temperature (34%)
The ultimate soaking time (25%)
Music (20%)
Candles (20%)
Bath salts (18%)