Parents are being supported to safely introduce their babies to solid food through a government campaign that promotes NHS
advice on weaning. 

Weaning is a key milestone within the first 1,001 critical days. It teaches babies to move food around their mouth, chew and swallow, and influences children’s
eating habits and their health later in life. 

The campaign highlights there are three clear signs that mean your baby is ready for solid food, such as if they can stay in a sitting position, holding their
head steady. It also includes information on when to begin introducing solid foods alongside breastmilk or first infant formula, why it’s
important to wait until your baby is around six months old and what to feed babies at each stage.  

The campaign comes as a new survey conducted by Censuswide has found that half of parents in Greater London (50%) were confused about how much to feed their
baby and what age to start weaning (46%), with many saying they had received conflicting advice on both points. It also found that nearly
half of parents were influenced by behaviours that can be mistaken by parents as signs that their baby is ready for solid foods, such as seeing their baby grabbing food (44%) or looking at food (39%). 

Minister for Primary Care and Public Health Neil O’Brien said: 

“The first 1,001 days are crucial for a child’s development and weaning can influence a baby’s eating habits and their health later in life. 

“This campaign will ensure parents have the confidence to introduce their babies to solid food at the appropriate time and provide practical advice and a support
hub to ensure their diets include a wide variety of foods. 

“We’re committed to supporting the early years, including by providing over £300 million to create Family Hubs in 75 local authorities to join up and enhance
services, ensuring all parents and carers can access the support they need at the time that they need it.” 

The survey also found that over half (55%) of parents believed that solid foods should be introduced at around five months or earlier. But, according to NHS
guidance, it is recommended to gradually introduce solid foods from around six months – alongside breast milk or infant formula. This is because it gives babies time to develop properly so they can cope with solid foods. 

Breastmilk or first infant formula provides everything that babies need for healthy development for the first six months. When babies are around six months
old, they start to need solid foods as well as breast milk or first infant formula to meet their nutritional needs. 

With more than 1 in 4 (27.7%) children being overweight when they reach school age, according to
the latest National Child Measurement Programme data, the ’Better
Health Start for Life Introducing Solid Foods’ campaign supports parents to develop their children’s healthy eating habits at the earliest
stage.     

In addition to the campaign, an online weaning
hub is available to support parents on their weaning journey. Packed with NHS-endorsed advice, videos and tips, plus simple healthy
recipes, it puts everything parents need to know in one place. 

Child Nutritionist Charlotte Stirling Reed said: 

“As a mum and a Nutritionist, I’m in agreement with today’s research findings – weaning can be a very confusing and overwhelming time for parents. 

However, it can be simple too, – you can start your weaning journey with single vegetables that are mashed, blended or offered as soft finger foods. The Start
for Life Weaning Hub has plenty of recipes to help you easily prep meals for your baby, which are easy to make and nutritious”.