HEYTEA Expands into New Market: London

Next stop, the UK! HEYTEA, the originator of new-style tea, as well as the originator of cheese tea, is thrilled to announce the grand opening of its first store in the United Kingdom. Located in the heart of London’s SOHO district, the store can be found at Unit 2 Ground Floor of Wingate House, 93-107 Shaftesbury Avenue W1D 5DA. This marks the beginning of an exciting journey for UK consumers, who will now have the opportunity to savour HEYTEA’s exquisite tea beverages made with high-quality ingredients such as “real milk, real fruit, real tea, and real cane sugar,” igniting a sense of joy within.

Since its humble beginnings in a small alley in Jiangmen, Guangdong, in 2012, HEYTEA has been known for its original cheese tea creations, made without any artificial colourings, flavours, or powdered creamers. The London SOHO store will continue to offer a wide range of series, including “Refreshing Fruit Teas,” “Comforting Milk Teas,” and “Refreshing Finest Teas.” Classic favourites like the Very Grape Series, Roasted Brown Bobo Milk, and Aqua Green Jasmine Cheese Tea will also make their debut at this store. Leveraging its expertise in product development and supply chain capabilities and efficiencies, as well as its strict food safety management system, HEYTEA has consistently used high-quality ingredients to introduce popular beverages, gradually building an extensive product line-up and earning a stellar reputation among tea enthusiasts.

During the grand opening period, customers can enjoy a “buy one, get one free” promotion for the first three days and a half-price discount on the second cup for days four to six. HEYTEA’s popular city-themed magnets will also be available in a limited edition London design. Please stay tuned to HEYTEA’s official social media accounts for specific opening hours and promotional activities.

Xiaohongshu: HEYTEAUK

To date, HEYTEA has established over a thousand stores worldwide. In the future, with its commitment to providing genuine quality tea beverages and spreading joy, HEYTEA will continue to explore opportunities to enter more countries and regions, bringing happiness to people around the globe.

About HEYTEA:

HEYTEA is the pioneer and driving force in the “New-Style” tea beverage industry. Founded in 2012 in Jiangbianli, Jiangmen, Guangdong, China, HEYTEA revolutionised the entire tea beverage industry by introducing the first Cheese Tea using real milk and premium tea. Relying on strong product research and development capabilities, efficient supply chain management and strict food safety standards, HEYTEA has consistently adhered to using high quality ingredients such as real milk, real fruits, real premium tea and real natural cane sugar. This commitment has propelled the quality and standard of tea beverages; couple with cool brand initiatives and collaborations, HEYTEA is committed to promoting the “LIVE JOY” culture to one and all.

London’s first branch of HEYTEA is located at Unit 2, Ground Floor, Wingate House, 93-107 Shaftesbury Avenue, London, W1D 5DA.

The first branch will open in late July 2023.