London-based brand Wellowtea, managed by Atak Trade Ltd and founded by Gamze Iyitoglu, was honored at the Greater London Enterprise Awards 2023.

Wellowtea won the Best Organic Towel Retailer 2023 award, recognising its innovative approach to textiles. The judging panel has recognised the brand’s unwavering commitment to excellence and sustainability, solidifying its position as an industry leader.

In the bustling world of textiles, where comfort meets sustainability, Wellowtea has redefined the way we perceive towels. Wellowtea’s distinctiveness lies in its commitment to using organic cotton, resulting in lightweight, quick-drying towel designs that have taken the market by storm.

Gamze Iyitoglu, the founder of Wellowtea, said: “We are thrilled to have been recognised by the Greater London Enterprise Awards. It is a testament to our commitment to achieve excellence and reshape the textile industry when it comes to towels.”

Wellowtea is proud of the purity of its products, which serve as an example of how to achieve high-quality results without subjecting textiles to harsh chemical processes. The proof is in their ability to become more absorbent with each use, a feature that sets them apart from conventional towels.

Practicality is another key facet of Wellowtea’s towels. Designed for everyday life, they are versatile, compact, and portable.

Gamze Iyitoglu added: “Whether you’re heading to the gym, the beach, or a weekend getaway, these towels take up minimal space in your bag or suitcase. They are the epitome of convenience for the modern, on-the-go individual.”

What truly makes Wellowtea towels remarkable is their durability and eco-friendliness. These towels are built to last, reducing the need for frequent replacements, which is not only cost-effective but also reduces waste. Additionally, the organic cotton used in their production is sourced sustainably, ensuring that Wellowtea contributes positively to our planet’s well-being.

Gamze Iyitoglu said: “Our commitment to sustainability and durability showcases a brand that not only excels in quality but also in environmental responsibility. We believe that Wellowtea is a true testament to the fusion of luxury, practicality, and eco-consciousness in today’s market.”