Peloton will kick off the occasion with the annual ‘Shake-Out Run Club’ on April 16th, offering participants of all levels the chance to warm up alongside the motivational instructors. Fans can also head to @CoventGardenLDN on 25th April for the chance to win spaces at the popular ‘Peloton Ride’ class hosted in the renowned Peloton Studio on Floral Street. HOKA will also inspire runners at the upcoming run clubs on April 17th and April 24th, accompanied by ‘The Rundown,’ which offers visitors a chance to test shoes on a scenic 5 km around Covent Garden.

To honour the huge achievement of those running the marathon, a variety of stores in Covent Garden will be offering exclusive discounts for runners. Visitors can relax and recuperate with up to 15% off at both HOKA and Peloton Studios London Store between April 21st – 28th. Additionally, London’s premium stretching studio, Stretch Inc., will extend a 15% discount to runners seeking post-race recovery through stretching, massages, injury assessment and rehab. For those looking to maintain fitness prior or post marathon, Digme fitness offers a range of classes including yoga, HIIT and barre.

Covent Garden is also offering the ultimate carb loading and refuel options for runners. For those looking to sit back, relax and refuel following the race, guests can head to a selection of restaurants across the estate for exclusive offers. Gaucho will be serving a premium dining experience for runners with an official London Marathon Steak from April 21st to 25th, alongside a choice of sides and sauces all for £30. Medal holders can also enjoy 15% off at Buns & Buns, La Goccia, Mrs Riot, Pivot, The Petersham and The Petersham Deli between April 21st and 28th, and for those looking to quench their thirst, Seven Dials Market will offer marathon runners a pint on the house, only on Sunday 21st April.

The Petersham will host a Mind & Body talk and dinner on April 22nd with psychotherapist and Kundalini yoga teacher, Carolyn Cowan as she explores the gut – brain connection alongside guest chef Roberta Hall-McCarron. Book your ticket online HERE.

Covent Garden has continued to grow its fitness portfolio over recent months, making it a top central London destination for fitness enthusiasts. Since opening in October, HOKA has hosted over 30 run clubs, recycled 120 pairs of shoes with the ‘Jog On’ recycling service, and welcomed nearly a quarter of a million visitors to the store. The neighbourhood also remains home to the acclaimed 30,000sq ft Peloton Studio on Floral Street, which hosts an array of classes in the high tech studios, producing over 1,000 hours of programming per month and retailing Peloton Apparel, accessories, hardware and grab and go refreshments at their multi-purpose retail space next door.

Runners looking to celebrate the triumph with exclusive offers across Covent Garden, can continue to enjoy up to 15% off at GANNI, Fred Perry, Ron Dorff and Missoma and receive a complimentary Arnica Salve at Neal’s Yard with any purchase, providing relief for post-exercise muscular aches and pains. Other stores of interest to fitness fans of all levels include Vivo barefoot, KICK GAME, Polo Ralph Lauren, Arc’teryx, Finisterre and TAG Heuer who are the official timekeeper of the TSC London Marathon.

Alongside this Campaign, the estate is excited to share that it will host an array of activities in celebration of summer of sports, for Wimbledon and The Olympics. Stay tuned for further details on activations.