Pimentae, the brand behind premium tequila cocktails, has seen huge success since their launch in March 2021. Female founders Alice and Wynter started the brand with a mission to offer a more accessible avenue to tequila by liberating the way consumers enjoy it.

After spending time in Mexico, and trying many high-quality tequilas, Alice and Wynter learnt the incredibly complex and sophisticated nature of tequila when balanced correctly. Not something to be shotted, something to be sipped and savoured. They quickly realised there was a huge knowledge gap in the UK driven by our shot culture and poor quality tequila choice. This led the friends to launch their own premium tequila cocktail brand 2 years ago – Pimentae. Since then, they have been disrupting the category with bold, flavour-led cocktails made from multi award-winning spirits. Pimentae offer minimal preparation time and next day delivery for sociable millennials to enjoy. Enjoyed by celebrities including Michelle Keegan, Maya Jama and Jessie Ware, the brand has recently been stocked in Selfridges nationally and sold out with the retailer multiple times.

The brand announced its pre-seed investment round of over half a million pounds in 2023. The round was supported by notable Angel investors. The pre-seed round will be used to consolidate Pimentae’s position as the UK’s leading tequila cocktail brand, whilst expanding their team, super-charging UK growth and developing their range of cocktails and formats. With a target of £250k, the founders have closed the round at more than double this figure.

Launched in 2021, Pimentae is a female-founded premium tequila cocktail brand with a mission to offer a more accessible avenue to try tequila by liberating the way consumers enjoy it. Pimentae’s tequila cocktails capitalise on the synergy and momentum of two soaring categories. In the last 12 months UK retail has seen tequila sales soar by 94% in value and 83% in volume paired with the explosive growth of the UK’s fastest growing category -premium ready-to-drinks (£483m in value). They create unique, flavour-led cocktails with craft and taste at the forefront of their proposition, bringing newness to the category. As an experience-led brand, their soul, authenticity and one-of-a kind immersive branding differentiates them from the larger players in the market. Too good to be thrown away, the bottles have been designed exclusively with London based artist Kit Lintin to encourage upcycling as a brand committed to being 100% sustainable.

They currently offer 50cl bottles and now 125ml cans. The brand is already available on Amazon, Master of Malt, Not on the High Street, Selfridges, EAT 17 and their website. The brand was also awarded Master & Gold medals for both cocktails in The Spring Blind Tasting, Global Spirits Business Awards last year, and showcased the cocktails at UK Festivals such as The Big Feastival, Pub in the Park, El Dorado and Taste of London. Since launch, they’ve signed with UK distributor BBB to gain momentum in growing their footprint across the UK.