The world’s first ‘TV Dinners for U’ restaurant is opening in London in a fortnight, providing guests with the ultimate TV dinner experience – scientifically pairing food with a curated selection of TV shows available on new free streaming service, U, to suit every taste.

Open to the public for one day only on Wednesday 17th July, the ‘TV Dinners for U’ restaurant is the ultimate answer to the nation’s love of watching TV and tucking into a good meal while doing so. In fact, research commissioned by U reveals we spend an average of four and a half years watching television in our lifetime, with 57% of all our dinners enjoyed in front of the TV.

To bring the restaurant to life, U has teamed up with food scientist Dr Stuart Farrimond to devise a menu of elevated TV dinner dishes, informed by science and specifically designed to enhance and elevate the TV viewing experience by engaging all the senses.

Guests will be treated to a menu that pairs perfectly with five different genres of television, including:
Factual & Real Life – with calming foods that aid clear thinking
Entertainment & Comedy – a mood-boosting menu for sharing
Action-adventure Shows – intense flavours for added excitement
Comforting Classics – comforting foods that feel familiar
Crime Drama – food to evoke intrigue and concentration
Once guests have selected their genre and U show of choice, they’ll then be invited to pop on a pair of headphones and tuck in, immersing themselves in the ultimate TV dinner experience.

Dishes being served up at the ‘TV Dinners for U’ restaurant include moreish mains like breadcrumb baked salmon and a beef, bacon & basil lasagne, through to sweet treats such as strawberry topped tiramisu and popping candy ice-cream. With much more on the menu to mull over, there will be something to satisfy all tastes and appetites.

Food Scientist Dr Stuart Farrimond began by identifying the five chosen genres available on U, and spent multiple hours and tested dozens of recipes and possible flavour combinations to perfect the menu.

Dr Stuart Farrimond said: “The fact that TV dinners were invented in the 1950s is testament to the fact that for as long as televisions have been in our homes, we have eaten in front of them. The combination of good food and a great TV show offers an immersive escape and a multisensory experience that Brits love to enjoy. Now, by harnessing science and the breadth of content available on U, the free streaming platform, we’ve been able to tailor meals that intensify and enhance the TV viewing experience from comforting classics to edge-of-your-seat crime dramas.”