What is wear it pink?
wear it pink is one of the UK’s biggest and brightest fundraising events. Every year thousands of people support Breast Cancer Now by dressing in their finest pink clothes or wackiest costumes to fundraise and help the charity fund world-class research and life-changing support.

2024 marks the 23rd year of wear it pink, which has raised over £41 million since it began in 2001.

When is wear it pink?
wear it pink will take place on Friday 18 October 2024, during Breast Cancer Awareness Month.

Why wear it pink?
Every 10 minutes, someone in the UK hears the words “you have breast cancer”. It’s the most common cancer in women in the UK. And cases have risen by 24% in the last 30 years.

More people are affected by breast cancer than ever before. They need Breast Cancer Now’s support.

Every pound you raise by wearing it pink could help fund a life-saving research breakthrough or give someone information they can rely on when they need it most. It could also help drive forward Breast Cancer Now’s vital campaigning, to make sure everyone living with breast cancer gets the best possible treatment and care.

How to take part
On Friday 18 October, wear pink, raise money, and help fund life-changing breast cancer research and support. Sign-up today at wearitpink.org/SignUp