Oakley’s newly reimagined Covent Garden store is now open. To celebrate, Oakley is hosting a reopening party on September 20th, 2024, from 14:00 – 18:00, featuring England striker and Team Oakley athlete Alessia Russo.

The party is open to the public. Fans will get the opportunity to meet Alessia herself on a first-come, first-served basis. BBC 1Xtra’s Tiffany Calver will be DJing. T-shirts and tote bags will be screen-printed live, and unique gifts will be available with purchases.

The reimagined store includes an all-new layout and design features inspired by Oakley Sport and an Oakley Prizm Experience Booth, Custom Lab and VR Station. The historic destination showcases Oakley’s DNA through a museum of celebrated products that nod to monumental moments in the brand’s history. It also houses an extensive selection of best-selling eyewear, such as Sphaera, Kato, Sutro, and Holbrook, apparel, footwear, accessories, and more, making it an ultimate destination for Oakley fans.

Oakley Covent Garden, 1-4 King Street, London WC2E 8HH, UK | (+44) 2073956070.