ALLSAINTS CELEBRATES 30TH ANNIVERSARY WITH 30 POP UPS WITH SHELTER

Shelter is a UK based charity that helps millions of people every year struggling with bad housing or homelessness through advice, representation, support and campaigning.
AllSaints has been a proud partner with Shelter since 2022, working together to fight against homelessness and fashion waste – in the UK alone it’s estimated that 700,000 tonnes (140m worth) of waste and clothing end up in landfills every year. By working with Shelter we are encouraging people to reduce this waste. It’s time to recycle, upcycle and shop more consciously for responsible styles that are made to last.
“We are really delighted to be partnered with AllSaints, and to be part of their 30th birthday celebrations. We’re grateful for their ongoing donations and the support of their teams nationwide. This event feels extra-special and we can’t wait to see what our customers make of it.” Tracey Morrison,Shelter’s Head of Retail.
This year is particularly special for AllSaints as we celebrate our 30th anniversary. To commemorate this milestone and to give back, AllSaints is donating over 5000 units of stock in total across 30 Shelter stores across the UK, launching 10th October.
Donated stock will be available to buy in the following 30 Shelter store locations- Barnes, Brighton, Bristol Clifton, Bristol Prom, Canterbury, Carlisle, Clapham Common, Clapham Junction, Crystal Palace, East Dulwich, Eastbourne, Horsforth, Hampstead Heath, Kings Cross, Muswell Hill, Nantwich, Primrose Hill, Turnham Green, Wimbledon Village, Edinburgh Stockbridge, Edinburgh Morningside, Edinburgh Tollcross, Edinburgh Nicholson st, Edinburgh Forrest Rd, Inverness, Glasgow Botanics, Glasgow Union St, Glasgow Byres Rd, Glasgow Pollokshaws and Helensburgh.
There will also be 60 golden ticket pieces handpicked by our very own AllSaints Design Director- Rebecca Nye, which have been spread across the 30 locations. These items will be recognisable by a special AllSaints branded sticker so that they are easy to spot!
“We are passionate about making sure our brand is a force for positivity and change, and working with Shelter is an important part of that. This year is particularly special for AllSaints as we celebrate our 30th anniversary and we wanted to celebrate in ways that felt significant and genuinely meaningful. We’re really looking forward to seeing people enjoying discovering items in store.” Catherine Jobling, COO of AllSaints.
To celebrate the launch of these AllSaints x Shelter pop ups, various events will take place at the following locations on 10th October- Edinburgh Stockbridge, Hampstead Heath, Clapham Common, Edinburgh Morningside, Glasgow Botanics, Kings Cross, Primrose Hill and Wimbledon Village.