Get ready to pop into a world of wonder this November as Butterkist and Wicked join forces to celebrate the release of Wicked. This spellbinding collaboration will bring the enchantment of Emerald City to Soho with the Butterkist Popcorn Emporium.

After two decades as one of the most beloved and enduring musicals on the stage, Wicked is making its highly anticipated journey to the big screen this November.

To help fans and movie goers discover their Wicked side, Butterkist has created a Popcorn Emporium as if it were in the heart of the Emerald City. This multi-sensory experience, complete with popcorn performers and spellbinding flavours will be free for the public.

Visitors can snag a free pack of the new Limited-Edition Butterkist Amazafying Sweet Popcorn before visiting a magical popcorn counter to ‘curate their crunch’ with an array of delectable sweet and savoury toppers. Guest will also be able to capture unforgettable moments with Elphaba and Glinda in the interactive photo booth.

The Amazafying popcorn packs are available to all guests while stocks last. Butterkist is also offering an on-pack promotion giving shoppers the chance to win a ‘thrillifying’ adventure at a luxurious 4* hotel in London, a magical potion-making experience, a makeover, A £200 gift card for a shopping spree and a wizard-themed afternoon tea

Don’t miss this enchanting event where you can experience the wonder of Wicked and create a magical popcorn masterpiece with Butterkist.

The event will be open between 10:00 – 18:00 on Thursday 21st November and between 10:00 – 14:00 on Friday 22nd November.