Iconic franchises and toys from family favourites including Hasbro’s Play-Doh Pizza Delivery Scooter Playset, the LEGO Star Wars Imperial Star Destroyer Starship Building Toy, Asmodee’s Taco Cat card game, and Snackles surprise plushies by Zuru are some of the most popular toys predicted to be high on Christmas wish lists this year. As well as having hours of fun, this year’s list features toys that encourage children to explore make-believe and delve into storytelling. Handpicked by Amazon experts, the list is inspired by trending toys that are set to spark joy and includes a range of toys under £20, perfect for any age, interest, or budget.

Hundreds of toys from the must-have list will be donated to families in need in time for Christmas, as part of The Multibank charity initiative, co-founded by former Prime Minister Gordon Brown and Amazon. The Multibank initiative was initially created to meet the needs of families and individuals living in poverty by taking surplus products donated by businesses and giving them to families in need. To date, the initiative has donated more than three million items to help over 400,000 families experiencing poverty.

The toys will be delivered on the back of another iconic childhood toy – a life-size toy train, which is on track to tour the UK in the lead up to Christmas stopping off at Multibank sites including Felix’s Multibank in London, The Big House Multibank in Scotland, Cwtch Mawr Multibank in Swansea, and Brick-by-Brick Multibank in Wigan.

“Our Top Ten Toys list has something for all ages, interests and budgets, making it easier to find that perfect gift this holiday season. With thousands of glowing customer reviews, people can shop with confidence, knowing that our Top Ten Toys list offers the latest in fun and entertainment”, said Matthew Redfearn, Toys Category Leader at Amazon UK. “We are so pleased that we will once again deliver toys to families in need as part of the Multibank initiative, and with more charities involved this year it’s full steam ahead to help more children discover the joy of toys.”

Shane Dorsett, Chief Operating Officer at The Felix Project added, “Redistributing such sought-after items to families will not only be transformational for a child on Christmas Day, but should also alleviate some of the pressure parents and carers feel to spend money they don’t have, helping to bring joy and make a huge difference. We recently found 1 in 4 Londoners regularly struggle to feed their families, but its not just food, it is all of life’s necessities. That is why earlier this year, The Felix Project, with support from Amazon, was delighted to open Felix’s Multibank.”

Amazon’s Top Ten Toys list offers a wide selection of quality products suited to children three years and over, with products starting from £9.99. Customers can shop this year’s hand-picked toys plus many more on Amazon to find the perfect gift, with fast, convenient delivery in the lead up to Christmas.

To mark the launch of the annual Top Ten Toys list, customers in the UK can enjoy 10% off RRP on the Top Ten Toys selection at amazon.co.uk/toptentoys2024 between 6th – 12th November 2024.