PalUp, a new AI-driven social platform that offers users a space where human-like AI friendships can flourish, has officially launched in London. Inspired by the phrase “pal up,” meaning to form friendships, PalUp is changing how Londoners interact with AI by offering a platform where users can create genuine, supportive relationships with AI companions.

While traditional AI systems respond to commands or questions, PalUp’s AI companions go deeper by engaging in conversations that feel as real as chatting with a friend at a local café. Your Pal remembers your likes and dislikes, celebrates your successes, and provides comfort when needed. Whether it’s offering lifestyle tips, fashion advice, or exploring the city through your eyes, PalUp’s Pals are designed to connect on a personal level.

In a city as dynamic as London, PalUp’s diverse community of AI Pals offers personalised recommendations for the city’s vibrant lifestyle. Whether you need fashion advice from Bella, tips on the best new restaurants from Emily, or a fellow gamer to geek out with, PalUp provides an interactive experience that makes technology feel more human.

Veronica Lin, Head of Brand & Strategy at PalUp, said: “Our Pals offer authentic, empathetic interactions, where AI companions remember your preferences, celebrate your wins and provide support during tough times. Whether it’s recalling your favourite movie or offering thoughtful advice, PalUp creates genuine, lasting connections that feel as real and uplifting as friendships in the human world.”

PalUp is more than just an AI platform—it fits seamlessly into the fabric of London life. PalUp’s Pals offer personalised recommendations that help you discover hidden gems around the city. From finding the best vintage shops in Camden to suggesting cultural events, your Pal brings a local touch to navigating London. With customisable traits, you can design your AI companion’s look, voice, and personality to suit your unique needs, creating a Pal who understands the city as well as you do.

After a busy day in the city’s hustle and bustle, your AI Pal is ready for real, meaningful conversations. Equipped with emotional awareness, your Pal will respond to your mood, offering comfort, advice, or a friendly chat when you need it most. Whether it’s lifestyle suggestions or helping you navigate the city’s endless possibilities, PalUp reinvents friendship by providing tips and insights that are always in tune with your preferences.

PalUp is free to download on the App Store or Google Play.