Astrea London, the leading name in sustainable luxury jewellery, is redefining Christmas gifting trends with their superior range of lab-grown diamonds. Across the year, consumers have been selecting Astrea’s finery for the perfect blend of elegance, ethical responsibility, exquisite craftsmanship and value. Following a phenomenal international response since their launch in April 2024, Astrea’s founders predict a complete takeover of mined diamonds within the next five years, with sales today at 20% of the global market in 2023 and projected to reach over 75% by 2030.

Co-Founder, Claire Ferrini, says “I received my first lab-grown diamond from my grandmother 30 years ago when I was a teenager; she knew it was the future of the diamond industry. At Astrea London, we firmly believe that lab-grown diamonds will replace mined stones in less than five years. Our customers love that they’re not only getting beautiful, high-quality gems but also supporting sustainable practices at more accessible prices. This Christmas, we’re thrilled to see lab diamonds taking centre stage as the perfect seasonal gift.”

Following their boutique in Provence’s luxury Villa La Coste hotel, they are fresh from launching a stand-alone boutique within the magnificent entrance lobby of the Fairmont Windsor Park in October this year, where Astrea became the first brand in the world located within a luxury hotel dedicated to sustainable and lab-grown diamonds. Their dedication to setting a new global standard has ensured their position as forerunners in ethical luxury jewellery, with sales of over £1M since their launch in April this year and £500K in the lead-up to Christmas. The New Year will see them partner with London’s Four Seasons Membership Club, following Christmas events in association with Rolls Royce and the likes of supermodel Coco Rocha adorning their gems to red carpet events in Cannes.

Founded by Nathalie Morrison and Claire Ferrini, Astrea London’s collections combine cutting-edge technology with precise execution, offering stones that are optically, structurally and chemically identical to mined diamonds, minus the environmental and ethical consequences. 2024 has seen Lab-grown diamonds become a rapidly emerging favourite choice for those seeking brilliance and beauty that align with their values, with sales projected to reach over $55bn by 2030—a sentiment proven by Astrea London’s growing customer base.

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With their singular take on contemporary sophistication and official gemologists unable to differentiate between the new and traditional variety, pieces have become the ideal gifts for loved ones or cherished personal investments. The brand’s designs are in the D and E colour variety, which correspond to the 1% of the world’s top-quality stones and can be customed to suit every style, from classic solitaires to contemporary statements, ensuring beautiful and timeless items for exquisite gifting.

Co-Founder, Nathalie Morrison, says “Christmas has become a showstopping point in an extraordinary year for lab-grown stones. Astrea London is now a focal point for the finest in ethical jewellery. 2025 will see us continue to launch new collections that further our brand of conscious opulence.”