Whether you’re a small-time sneaker fan or a pro collector, London has it all.

The Capital’s streetwear game is getting stronger every year, with boutiques, chains and resellers popping up all over the city…even retail institutions like Selfridges are getting in on the action.

But with so many stores to visit, which ones should you hit first? George Sullivan, Founder and CEO of The Sole Supplier rounds up the best sneaker and streetwear shops in London from famous institutions to hidden gems…

END
59 Broadwick Street, London W1F 9QS
Open Mon to Sat 10:00 – 20:00, Sun 12:00 – 18.00

Just off Carnaby Street is END’s first London flagship store, perfect for anyone looking for an all-round streetwear and sneaker experience.

END is infamous for its high-heat releases, featuring every single piece from new collections and contemporary streetwear brands like Acne Studios, C.P. Company, Carhartt, Off-White and A.P.C. It also has strong homeware, novelty and grooming sections, not to mention a shrine-like sneaker wall display with the big brands sitting alongside more niche labels like Axel Arigato and Common Projects.

Footpatrol
80 Berwick Street, Soho, London W1F 8TU
Open Mon to Sat 10:00 – 19:00, Sun 12:00 – 18:00

Hidden in a quiet street in Soho away from the hustle and bustle of Oxford Circus, Footpatrol in Berwick Street was one of the first independent stores to stock high-heat releases in London and is now an institution, stocking famous and lesser-known trainer brands, clothes and accessories.

Presentedby
15 Percy St, Fitzrovia, London W1T 1DS
Open Mon to Sat 11:00 – 20:00, Thurs 11:00 – 21:00, Sun 12:00 – 17:00

If you’re looking to buy, sell or trade the most exclusive trainers, this is your go-to place. It’s also got an in-store sneaker cleaning service, provided by Crep Protect.

As London’s premier consignment store, this isn’t the place to pick up a bargain. You will, however, be able to get your hands on or shift some of the most exclusive deadstock on the resale market and get the perfect selfie in their ‘gram spot.

Palace Skateboards
26 Brewer St, London W1F 0SW
Open Mon-Sat 11:00 – 17:00, Sunday 12:00 – 18:00

In the heart of Soho lies the British skate brand Palace Skateboards which has become one of the juggernauts of the streetwear scene.

Like the name, the Palace store is covered in marble and is just a stone’s throw away from Supreme (also worth a visit when it reopens in the summer). However, unlike Supreme, Palace celebrates the best of British streetwear culture with its quirky collections. If you’re visiting on drop-day, get there early and be prepared to queue.

Sneakersnstuff
107-108 Shoreditch High St, Hackney, London E1 6JN
Open Mon-Fri 11:00 – 19:00, Sat 10:30 – 18:30, Sun 11:00 – 5:30

SNS is an internationally-hyped brand, stocking high-heat brands like Nike ACG, Jordan Brand, Carhartt WIP, Alexander Wang and Wood Wood, alongside its own SNS label. It’s also got a dedicated section for female sneakerheads.

Once you’re at the tills, you can grab some Jason Markk products to keep your creps looking and smelling fresh.

Selfridges
400 Oxford Street, London W1A 1AB
Open Mon to Sat 09.30 – 21.00, Sun 11.30 – 18.00

The iconic Selfridges takes the shopping experience to the next level. Selfridges has invested heavily in its streetwear offering, even installing a skateboard ramp in the new contemporary menswear section.

In the “Men’s Designer Street Room”, one of the world’s most hype-worthy brands KITH recently opened its first store outside of the United States. Definitely one to visit…and the in-store ice cream and cereal bar.

Dover Street Market
18-22 Haymarket, London, SW1Y 4DG
Open Mon to Sat 11:00 – 15:00, Sunday 12:00 – 18:00

Situated between Trafalgar Square and Leicester Square, Dover Street Market is the place to go to get your streetwear staples from brands such as Stussy and Carhartt. It’s also the only place in London you can buy Noah NYC.

Offspring
104 Commercial St, Spitalfields, London E1 6LZ
Open Mon-Sat 10:00 – 19:00, Sun 11:00 – 19:00

Offspring has two standalone stores in London, one in Shoreditch and the other in Covent Garden, as well as having a section in Selfridges which is the best for high-heat drops. All are stocked with a good supply of men’s and women’s trainers from the big brands; the Nike collection is particularly on-point.

Adidas Originals Store
15 Hanbury St, Spitalfields, London E1 6QR
Open Mon Tues Fri Sat 10:00 – 19.30, Weds Thurs 10:00 – 20:00, Sun 12:00 – 18:00

The adidas Originals store just off Brick Lane is the one-stop-shop for all of your three stripe needs. Hidden behind imposing wooden doors, its guaranteed to be a unique retail experience.

Inside, you can purchase the full range of adidas’s high-heat trainers and clothing (not forgetting cleaning products), including the exclusive adidas Y-3 collaboration with Yohji Yamamoto.

Size?
32-34 Carnaby St, London W1F 7DW
Open Mon to Sat 10:00-20:30, Sunday 12:00-18:00

This nationwide retailer packs a lot of punch in the sneaker game, known for releasing some of hottest collaborations. The size? flagship store in Carnaby Street stocks a good brand roster alongside worldwide exclusive product lines.
On the first floor you’ll find Europe’s first dedicated Nike SB space, featuring a huge collection of Nike SB footwear, apparel and accessories.

18montrose
6-8 Stable St, King’s Cross, London N1C 4AB
Open Mon-Sat 10:00 – 19:00, Sun 12:00 – 18:00

18montrose is well worth a visit for any sneakerhead. As a store, it boldly challenges conventions and features leading global brands for men and women including Alexander Wang, Moncler, Champion, Stone Island, C.P. Company and Common Projects. The sneaker wall is unbelievable too.