With a significant 52% of families taking road trips this Easter weekend, the appetite for quality family time is high. Yet, new Samsung research reveals that boredom strikes within just 43 minutes of a road trip, causing plenty of frustrations on route.

To provide some much-needed entertainment to families embarking on road trips over the bank holiday, Samsung launches its ‘Road Trip Rescue Wall’, a creativity recharge point to help curb family frustrations, powered by the newly launched Galaxy Tab S10 FE and Tab S10 FE+.

Research by Samsung also revealed that the most common cause of frustration for British families on road trips is the persistent question, “Are we there yet?” (33%), with it being asked an average of five times on journeys over 50 miles.

Samsung is encouraging consumers to view the road trip pit stop as more than just a snack break, but a moment to get creative together and recharge their imagination using the Galaxy Tab S10 FE and Tab S10 FE+, putting an end to the ‘Are we there yet?’ questions.

Samsung Road Trip Rescue Wall key info:

· Location: Moto Rugby Services, M6, Junction, Rugby CV23 0EZ
· Date: 18th April 2025
· Opening Hours: 10:00 – 18:00

To mark the launch, father of three and Diversity star Jordan Banjo, will officially open the ‘Road Trip Rescue Wall’ inviting families to:

· Use the S Pen to bring their creative ideas to life and contribute a piece of artwork to the Road Trip Rescue Wall
· Find out how to effortlessly multi-task, whether creating your daily to-do list or managing your personal calendar
· See for themselves how the slim design makes the tablet ultra-portable and easily storable
· Check out the fan-favourite Circle to Search[1] with Google feature where you can quickly get the info you need, translate text on screen or get homework help with step-by-step explanations
· From browsing the latest must-watch series to following one of your favourite recipes, or gaming, experience the smooth all-around performance on a vibrant screen
· Participate in product giveaways – One lucky family could win a Galaxy Tab S10 FE+ if between 18th April and 21st April if they share images or videos from the Road Trip Rescue Wall on their Instagram, using the hashtag #GalaxyTabS10 FE, whilst tagging @SamsungUK. T&Cs apply.

With its creative tools, immersive entertainment capabilities, and seamless 5G connectivity, the Samsung Galaxy Tab S10 FE is the ultimate travel companion, designed to transform stressful journeys into enjoyable experiences for the whole family.

Join Samsung this Good Friday, April 18th, at the ‘Road Trip Rescue Wall’ experience located just off Junction 1 of the M6 near Rugby. Simply park at Moto Rugby Services and come along for a fun, creative break where your family can experience the Galaxy Tab S10 FE and Tab S10 FE+ first-hand.

Pricing and current offers:

Galaxy Tab S10 FE (starting from £499 RRP) and Galaxy Tab S10 FE+ (starting from £649 RRP) are available now in 5G and Wi-Fi variants and offered in three colours: Grey, Silver and Blue.

Customers who purchase a Samsung Galaxy Tab S10 FE or a Tab S10 FE+ from Samsung.com and participating retailers can also claim a free Slim Keyboard Cover worth up to £169[2].