London’s premier basketball team, London Lions, has announced its new Official Water Partner, Cano Water.

The canned water brand will support the team for all home and away Super League Basketball games for the rest of this season.

The announcement comes off the back of the Lions’ recent announcement around plans to build a new world-class arena, purpose-built for basketball with the support of the Mayor of London, as the club seeks a return to European competitions.

“At the London Lions, building an elite team begins with strong values – both on and off the court. That’s why partnering with Cano Water felt like a natural fit. Their bold approach to sustainability and their presence in culture resonate with who we are as a club. We’re not just here to represent basketball – we’re here to represent culture, community and the energy of London. With the playoffs approaching and a huge year ahead, we’re proud to have Cano Water keeping us hydrated and ready for the challenge.” said Lenz C. Balan, the CEO of the London Lions.

Cano Water was set up to make the water industry more sustainable, offering products in cans which are recyclable forever, compared to traditional plastic bottled water, with only 7% of plastic recycled in 2024.

“Cano Water was built on authenticity, purpose, and it’s a brand rooted in culture. The London Lions embody that same energy – pushing boundaries, elevating the game and never bottling it. This partnership is a perfect match, and we’re hyped to be fuelling the team with the best form of hydration out there.” said Josh White, the CEO of Cano Water.