International Dancehall superstar Popcaan has officially signed a booking deal with U.S. based Wasserman, one of the leading global talent agencies in music, sports, and entertainment. The new partnership will see Wasserman representing Popcaan for live performances, expanding his reach and impact across the globe.
Despite the deal, Popcaan remains fully independent, continuing to operate outside the constraints of a traditional record label, a move that underscores his commitment to creative freedom and entrepreneurial control.
With a career that has spanned over a decade, Popcaan continues to elevate the global profile of dancehall music. Known for chart-topping tracks like Only Man She Want, Everything Nice, Silence, and collaborations with superstars such as Drake, and Gorillaz, Popcaan’s cultural reach is undeniable.
By joining Wasserman’s roster, Popcaan now shares representation with global icons such as Doja Cat, Paramore, and ODESZA. Wasserman’s extensive experience in live bookings and tour strategy is expected to support Popcaan in delivering even more dynamic and immersive experiences for his fans globally, where demand continues to grow for his high-energy performances and signature sound.
Popcaan’s latest singles ‘Body Round’ and ‘Nothing Without God’ continue to gain traction across platforms, setting the tone for what promises to be an explosive 2025 for the Unruly Boss.