People from City of London based firm Price Bailey, chartered accountants and business advisers, have raised £2,071.21 following the firm’s annual fundraising fun day in aid of Action Medical Research. This money, combined with fundraising from all Price Bailey offices saw the firm raise a staggering £17,571.20 in one day.

With the challenge of raising as much money as possible in one day, people who didn’t have client commitments took part in a range of fundraising activities that included quizzes, bake sales, collections in Liverpool Street station, and much more. Many also decided to donate their pay for the day via salary sacrifice in the knowledge that they are supporting a worthwhile cause.

The practice-wide charity day was the latest effort in a two-year fundraising campaign for Action Medical Research and specifically in support of their ‘Saving Tiny Lives’ campaign. The campaign is focused on generating funds in order to carry out research into reducing premature births. Around 60,000 babies are born prematurely in the UK, and sadly 1,000 tragically die making it the biggest cause of death in babies; for those that do survive, it’s also the leading cause of disability.

James King, Corporate Social Responsibility Partner at Price Bailey, said: “We are absolutely delighted by the amount raised for Action Medical Research at our annual charity fun day. Everyone at Price Bailey has really got behind the fundraising, and it’s clear that it is a cause close to many people’s hearts. The total amount raised from our fundraising day has increased our total that we have raised for Action to £103,776.53.”

Lyndsay Wood, Community Fundraising Manager at Action Medical Research added: “It was a privilege to spend time with staff and it was undoubtedly one of the very best staff-led fundraising efforts that I have seen. We are incredibly grateful that our partner Price Bailey has joined the fight to end the misery of premature birth as part of our ‘Saving Tiny Lives’ campaign.”