Toy company, Wow! Stuff, which picked up the award for most innovative toy at this year’s New York Toy fair 2020 for its Harry potter Invisibility Cloak, put its internal team of inventors to work midway through the pandemic, and the pioneering result is a patented*, home printable and fully customisable face mask kit.

The kit will be sold under Wow! Stuff’s subsidiary company, The Printable Face Mask co. Ltd, which has already pledged £10,000 from its sales to the NHS Charities Together. Two product lines have been developed so far.

The Your Face Mask (arts & crafts) and Mask of The Day (fashion) kits have been tested to meet World Health Organisation guidelines for barrier masks and AFNOR guidance on filtration and breathability. The products feature patented ‘Face-Wrap’ software which allows the user to replicate a picture of their face straight onto the cotton sheets so it looks almost like they’re not wearing a mask at all.

It also contains ‘Freestyle’ mode that enables the user to print any image directly from their camera roll onto a sheet from a regular home printer.

Dr. Graeme Taylor and serial entrepreneur, Richard North co-founders of Wow! Stuff, set up The Printable Mask Co to help in the fight against COVID-19.

Richard North, CEO, said: “Wow! Stuff is known for creating the most innovative toys in the world. With the use of face coverings being encouraged by countries around the world, many people still seem a little too self-conscious wearing them in public. We thought we could encourage younger generations in particular to feel more comfortable wearing a mask, if they fitted in with their lifestyle and personalities, so we set our inventor team the task. Your Face Masks, and the fashion variant, Mask of the Day, are the result.

“By moving on from the stereotypical ‘clinical look’ and adding a small touch of creativity and customizability to a serious subject, we feel we can help get more people wearing face coverings and feeling positive about that.”

The kit includes inkjet printable, breathable, 100% cotton sheets with filtration fabric inserts, elasticated ear loops, comfort fit adjustable nose bands and iron-on web adhesive. Users require a device running iOS 13 or Android 9 and a home printer. An easy-to-follow video tutorial featured on the app will have you crafting custom masks in three easy steps:

Step 1 – Scan the QR to download the Your Face Mask App and follow the video tutorial

Step 2 – Take and upload a picture of your face or use a pre-existing image from your camera roll

Step 3 – Print out your mask and construct using the handy home making kit

Your Face Mask kits are available now for pre-sale from www.printablemasks.com

The RRP of a 4 Pack of Your Face Masks is £11.99 or a 10 Pack is £24.99