A pride of lions with celebrity credentials has taken centre stage across London

Aug 12, 2021 by London-TV in Business

Tusk has today announced the launch of the Tusk Lion Trail, a global art installation in support of African conservation.

Following the huge success and popularity of the Tusk Rhino Trail in 2018, the British charity has launched 47 life-sized lion sculptures onto the streets in iconic locations worldwide including a number of UK cities (London, Edinburgh and Bristol), The Hamptons – New York, Sydney, Wellington and Nairobi. The artworks will be on display for the public to enjoy until the end of September 2021.

The population of African lions is estimated to have declined by as much as 50% over the last 25 years. There are now fewer wild lions left in the world than rhinos. Each sculpture will highlight the magnificence of lions, threats to their existence and the people and solutions working for their survival – raising awareness for conservation efforts across the world.

Tusk has once again teamed up with Curator Chris Westbrook who has brought together a spectacular array of talented artists from the world of art, design, film, theatre and comedy, to release a phenomenal Pride of Lion sculptures across the world.

Internationally recognised faces including Rolling Stones guitarist, Ronnie Wood; Dire Straits bassist, John Illsley; fine art photographer, David Yarrow; artists Jake Chapman, Gavin Turk and David Mach; rugby legend Richie McCaw; American fashion designer Donna Karan, and British actors Mathew Horne, Noel Fielding and John Cleese have all collaborated to craft their own unique pieces of art. Each lion sculpture has been generously sponsored by a Tusk partner or supporter.

London will be home to a pride of 27 individually curated life-sized lion sculptures which have been designed or painted by the following talent and can be found at iconic landmarks around the capital.

The installation will encourage visitors to follow the ‘trails’ via easy-to-use physical and digital maps, allowing them to ‘collect’ lions as they go. This fun, interactive experience is the perfect activity for families. Maps can be found at tuskliontrail.com.