Hackney Half runners and spectators will be treated to some of ABBA’s greatest hits featured in the ABBA Voyage setlist at this year’s event.

ABBA Voyage has become the first Official Experience Sponsor for Hackney Moves 2025, the two-day festival on Hackney Marshes that culminates in the Wizz Air Hackney Half Marathon, London’s biggest half marathon.

Since opening in May 2022, the revolutionary concert has been globally celebrated as a landmark event in music and entertainment, receiving widespread critical acclaim. Over three million visitors have now attended ABBA Voyage, travelling from across the globe to witness ABBA take to the stage as digital avatars in the purpose-built ABBA Arena, located at the Queen Elizabeth Olympic Park.

This year, ABBA Voyage will be taking over a mile of the iconic East London running route, based on Victoria Park Road by Well Street Common, around the 10.5 mile mark. ABBA Voyage will be hosting a DJ and steel band playing ABBA’s iconic tunes to push runners through the streets.

ABBA Voyage will also be present in the Hackney Marshes event village, giving runners and their supporters the chance to win merchandise and tickets to the popular concert

Svana Gisla and Ludvig Andersson, producers of ABBA Voyage, said: “ABBA Voyage is chuffed to be the Official Experience Sponsor of the Hackney Half. Being part of such a celebration of community is an honour, especially one that takes part on the vibrant streets of our beloved East London. Our emotions will be running high in step with the runners as they brave mile eleven, nearing the glorious finish line. We wish all the participants a great day.”
Rebecca Shaw, Senior Partnerships Manager at Hackney Moves organisers Motiv Sports UK, said: “ABBA Voyage is going to take our on-route entertainment to the next level, with the vibrant, fun and amazing tunes turning everyone into Super Troupers through the Hackney streets. We’re really excited to have linked up with the ABBA Voyage team, and can’t wait for them to bring the energy at Hackney Moves 2025.”